All articles by Rob Brown – Page 17
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Comment & OpinionGrocers still need help getting to grips with e-cigs
As specialist vaping chains and online players cashed in, it seems the grocers were unworried, or out the back having a fag
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Comment & OpinionBrands should be clearer on portion sizes to evade snack attacks
Brands could be doing more to silence those who would support drastic measures
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Comment & OpinionPack size sulks ignore real impact on sugar intake
The papers love a good pack size reduction story
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NewsCoca-Cola admits shopper confusion as it reformulates Life
Coca-Cola is changing the recipe of Coke Life after admitting half of consumers don’t understand what the product is
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NewsTony and Coco to go on diet as Kellogg's sugar cereals slump
Sugar levels in Frosties and Coco Pops (currently 37% and 35%) will be cut by an unspecified amount
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Comment & OpinionKellogg's is right to reformulate Frosties and Coco Pops
Tony the Tiger and his pal Coco the Monkey aren’t looking so grrrr-eat right now
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NewsCoke takes ‘one brand’ marketing global with new campaign
New campaign will for the first time see Coke, Diet Coke and Coke Zero appear together in 10 TV ads across the world
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NewsCadbury vows fightback after £10m Easter loss
Cadbury is gearing up for a spring offensive as cracks have begun to appear in its dominance of the Easter egg market
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NewsPrice war wipes £1bn off fresh food sales
Nearly a billion pounds have been wiped off supermarket fresh food sales in the past year
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Analysis & FeaturesTop Products Survey 2015
It’s our biggest ever Top Products Survey, covering 967 products in 112 categories, worth £110bn
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Analysis & FeaturesA masterclass in social media by proxy
By going digital, Mattessons has been able to target the YouTube generation
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Analysis & FeaturesHot drinks: a microcosm of grocery 2015
If you want to know what’s been going on in grocery this past year, take a look at the hot beverages market
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Analysis & Features10 things you need to know about... Free-from
We’ve quizzed consumers and retailers, trawled the world’s supermarkets to find the hottest new trends and much more. One thing’s clear: the future is free-from. It starts here…
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Comment & OpinionBritain’s boozy secrets revealed
Brits have a reputation for boozing. We knock back the equivalent of 10 litres of pure alcohol each every year, according to…
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NewsCoca-Cola Life hits £26.5m in UK sales in its first year
The line was launched in September 2014 as a lower-sugar alternative to regular Coke
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Category ReportSports Nutrition Category Report 2015
As participation in endurance sporting events booms, sports nutrition is flying. Who’s in front?
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Comment & OpinionMatthew McConaughey, sandals and other reasons to be chia-full
Supermarkets are clambering over each other like triathletes in a pond to cater for a new breed of weekend warrior
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Comment & OpinionRevealed: The booziest Bond and what it means for the spirits market
A partnership with 007 can pay big for brands
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Comment & OpinionIs the sun setting for the breakfast biscuits success story?
Nearly one in four (38%) Brits think they’re a total fad, according to a poll for The Grocer
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NewsHamleys’ hot tips bring glad tidings to battery makers
While the market might have gone a bit flat, a new list of Christmas must-have toys will bring cheer