All articles by Rob Brown – Page 21
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Analysis & FeaturesMagnum going great guns in its 25th year
Magnum is shooting from the hip. Sales of the brand’s core lines have smashed the £100m barrier for the first time.
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Analysis & FeaturesTop 10 global ice cream innovations: in pictures
We scour the wonderful world of global ice cream innovation for the most out-there confections you’re likely to see…
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Analysis & FeaturesHumour, cash and free ice cream: how brands use social media
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed. This article is part of our Ice Cream Report 2014. The brand inspired more than 70,000 interactions in under a month with a photograph of its ...
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Analysis & FeaturesMen vs women: the ice cream gender divide - revealed
Men have tucked into ice cream on 52% more occasions in the past year than they did in 2010 - but women still eat more of it.
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Comment & OpinionOnline shoppers with a sweet tooth
We’re buying more confectionery online - a stat we reveal in the first of a new series of digital reports.
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Analysis & Features10 things you need to know about... confectionery
In the first of a major new series of digital features on The Grocer, we lift the lid on the confectionery market. Here are 10 things you absolutely need to know…
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Analysis & FeaturesThe Grocer makes a Marvellous Creation with Cadbury: Video
Mondelez International invited The Grocer along to its R&D kitchens in Bournville to make our own Marvellous Ceation.
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Analysis & FeaturesOnline confectionery sales smash the £100m barrier
Online confectionery sales have passed the £100m mark for the first time, The Grocer can reveal.
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Analysis & FeaturesConfectionery brands on social media: size isn’t everything
Size is important when it comes to a social media following. But it’s not everything.
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Analysis & FeaturesWonka will be missed: our consumer panel speaks out
We’ve put together our very own digital consumer panel, with the help of Watch Me Think, to test four high-profile confectionery launches from the past year…
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Analysis & FeaturesRevealed: one in four binge on chocolate sharing bags
Sharing bags? Pah. More than half of us eat confectionery from packs intended for sharing, according to an exclusive poll for The Grocer
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Analysis & FeaturesGrowth isn’t cheap: confectionery ad spend surges 12.5%
All but two of confectionery’s biggest advertisers have increased spend on traditional ad space in the past year.
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Analysis & FeaturesTop 10 global innovations in confectionery 2014: pictures
From super premium, Reishi mushroom chocolate to boiled sweets containing spinach… here’s our pick of the most interesting recent confectionery launches from around the world.
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Analysis & FeaturesEaster is cracked: eggs sales serve up £44m in growth
Confectioners have cracked the Easter egg market, with growth equivalent to approximately 55 million extra medium-sized shell Easter eggs.
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Analysis & FeaturesSelling confectionery: how to stand out from the crowd
Merchandising matters. We might be buying more chocolate and sweets online, but the impulse channel still accounted for £3.3bn in confectionery sales in the past year.
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RankingsBritain's 100 Biggest Alcohol Brands 2014
Our 2014 survey of Britain’s Biggest Alcohol Brands shows we are drinking more and paying more for the pleasure. But is the value and volume turnaround sustainable, or was it just generated by 2013’s heatwave?
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RankingsBritain's 100 Biggest Alcohol Brands 2014
Britain is hitting the bottle. We’ve spent £400m (5%) more on the UK’s 100 biggest alcohol brands in the off trade…
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NewsBrits pack 76m fewer lunches as economy recovers
More of us are leaving our lunchboxes at home and opting to eat out as the economy recovers…
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NewsBrits turn to poultry as sales of frozen burgers slump
Britain has got through the equivalent of 43.4 million fewer frozen quarter pounders in the past year…
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Category ReportMeat Free category report 2014
It should have been a golden year for meat-free, but things haven’t quite gone to plan.