Lactalis McLelland has revamped and rationalised its Seriously Strong Cheddar brand to target consumers who want a full-bodied and strong flavour. Consumer research had prompted it to focus more on the "intense taste" of the brand.
Seriously Strong cheese is to return to TV next week after a four-year hiatus. The £1.4m campaign aims to drive trial by highlighting how different the brand tastes in comparison with other Cheddars
Lactalis McLelland has introduced its first light cheese under the Seriously Cheddar brand in a bid to appeal to health-conscious shoppers.Seriously Lighter is claimed to have a third less fat than standard low-fat cheeses. The cheese is...
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