2002-07-13T00:00:00+01:00
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2010-07-03T00:00:00Z
Lactalis McLelland has revamped and rationalised its Seriously Strong Cheddar brand to target consumers who want a full-bodied and strong flavour. Consumer research had prompted it to focus more on the "intense taste" of the brand.
2008-10-18T00:00:00Z
Seriously Strong cheese is to return to TV next week after a four-year hiatus. The 1.4m campaign aims to drive trial by highlighting how different the brand tastes in comparison with other Cheddars
2008-01-26T00:00:00Z
Lactalis McLelland has introduced its first light cheese under the Seriously Cheddar brand in a bid to appeal to health-conscious shoppers. Seriously Lighter is claimed to have a third less fat than standard low-fat cheeses. The cheese is...
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