Walkers is building on the success of its Sensations brand by adding Olive Oil crisps to the range. The crisps come in Lightly Salted, Sun Ripened Tomato & Basil and Mozzarella & Oregano flavours and are cooked in a blend of oil containing olive oil, which makes them lower in saturated fat compared with standard Sensations.
The crisps sell for £1.45 for a 100g bag or 55p for 40g, which is available only in the salted
version. The new range will be supported with a £2.2m TV advert in June featuring Gary Lineker and Tara Palmer-Tomkinson in an opera scene, as well as point-of-sale material in stores.
PepsiCo trade marketing manager Nicky Seal said: “Olive oil is associated with premium quality and taste and has seen a surge in popularity in Britain over the past 10 years.”
Sensations are the third biggest bagged snack and grew 34% in value in the year to October 2, 2004 (Top Products Survey, The Grocer, December 11, 2004).
Ferrero’s Giotto is launching a £4m TV campaign on June 6 to highlight its positioning as an accompaniment to coffee. The ad, set in Italy, shows a crowd of coffee drinkers following a woman eating Giotto.

Lyle’s Golden Syrup is launching Squeezy Syrups in stay-clean packs. The range includes golden syrup, toffee, strawberry and chocolate. New variants are blackcurrant, banoffee and raspberry (rsp: 95p).

Rennie has launched a £2m TV campaign to remind sufferers of its remedy for indigestion and heartburn. Two ads will air for eight weeks from this month.

Snickers is giving young designers the chance to create a special edition wrapper inspired by urban sports such as skateboarding and BMX biking. It is also running TV ads until October.

Villa Soft Drinks has launched Hadrian Clear still flavoured water drinks in 365ml bottles for wholesale. The range offers blackcurrant & apple, orange & peach and mixed fruit.

Buxton has teamed up with Stephen Fry for radio ads to promote its status as official mineral water for Wimbledon.
coffee snack craze
squeezy syrup pack
rennie remedy ads
urban wrapper
clear water tastes
fry in radio ads