Archive of all SHS Drinks articles
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NewsWKD splashes £10m on 30th birthday campaign amid sales declines
The investment marks a ‘bold new direction’ for WKD, says owner SHS Drinks
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InterviewsPaul Gillow: ‘It’s time SHS Group was brave and bold again’
As SHS reaches its 50-year anniversary, its new CEO talks positivity, turnaround strategies and tapping into the entrepreneurial mentality of its founders
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News‘Disappointing’ year for SHS as margins squeezed and sales fall
Revenue at SHS fell 5.1% in the year to 27 December 2024, slipping by just over £30m to £631.5m
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NewsMeridian unveils ‘bold new look’ for nut butters as it eyes growth
Meridian has rolled out colour-coded pack designs for its peanut and almond ranges
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NewsWKD adds Cherry Ice flavour to tap ‘booming’ trend
Supplier SHS Drinks is seeking to capitalise on the ‘explosive growth’ of cherry drinks
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NewsAngus & Oink wins Tesco and Sainsbury’s listings through SHS tie-up
Angus & Oink was founded by husband-and-wife team Scott and Malissa Fraser in 2013
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NewsSHS Group buys mid-strength alcohol brand Shandy Shack
The deal is SHS Group’s first in drinks since the purchase of Rocks Drinks in 2018
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NewsPaul Gillow to succeed Arthur Richmond as SHS Group CEO
Richmond was appointed CEO last year, replacing Elaine Birchall
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NewsSHS Group shake-up sees Guy Dodwell appointed head of newly created food division
Brands in the SHS Food Division include British Pepper & Spice, Crucials Sauce and Meridian Foods
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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Category ReportSoft drinks trends 2024: Does big soda need another makeover?
As volumes sales fall, brands are turning to new looks, limited edition flavours and healthier reformulations to recover momentum
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NewsBottlegreen targets older female shoppers with RTD cocktail trio
The cans will launch in Sainsbury’s and Morrisons from mid-April
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NewsWKD eyes layering trend with launch of ‘clear and creamy’ liqueur range
The range would ‘reinvigorate the shots category’, owner SHS Drinks said.
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NewsSHS Drinks overhauls WKD X range with ‘trend-led’ flavours
The new variants reflected ”increasing RTD consumer preferences for enticing fruit flavours”, WKD said
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NewsBottlegreen makes booze debut with Elderflower Liqueur
Edwards Bottlegreen Elderflower Liqueur is a blend of single-estate potato vodka and elderflower cordial
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Category ReportCan White Claw trigger a hard seltzer boom? Hard seltzers & RTDs category report 2023
Despite their US success, hard seltzers have proven a tough sell to Brits. The market leader is now trying out a brand new strategy
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NewsKaren Salters appointed group chair at SHS Group
SHS veteran Salters has worked for the WKD, Shloer and Bottlegreen owner for 27 years
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ProfilesMy food & drink job: Jessica Whittaker, marketing executive, SHS Drinks
Jessica works on brand projects for WKD, which celebrates its 25th anniversary this year
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NewsSHS boss Elaine Birchall awarded MBE in Birthday Honours List
Birchall has led the Belfast-headquartered SHS Group – which currently employs over 1,100 people – since 2015