James Beeson
James is The Grocer’s drinks editor. He writes about NPD, M&A, government legislation, marketing campaigns and new hires within alcohol, soft drinks, packaged water and hot beverages.
Before joining The Grocer in 2023, James was the deputy editor at Just Drinks. He began his career in journalism at The Morning Advertiser in 2017, and has also freelanced for titles including The Brewers Journal, Brewer & Distiller International and Ferment magazine.
His drink of choice is a French Negroni with a splash of PX Sherry.
Contact info
- Tel:
- 01293 610305
- Email:
- james.beeson@thegrocer.co.uk
- News
Just 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
- News
Kiefer Sutherland’s Red Bank whisky to get UK launch
The tipple will be distributed by Mangrove Global
- News
Canned wine brand Most Wanted is UK’s biggest single serve
It has grown sales by 86% in the last two years
- Analysis and Features
What’s next for BrewDog as CEO James Watt steps back?
Watt’s BrewDog has transformed British beer. But what awaits the brewer after his decision to quit as CEO?
- News
Nescafé adds paper refill pack for Gold Blend
The 150g paper refill packs have rolled exclusively into Tesco stores
- News
BrewDog’s James Watt steps down as CEO
Watt said he had decided to step down to ‘concentrate on his other projects and interests’
- News
Lipton Teas & Infusions to offload troubled Kenyan tea plants
Lipton pledged to reinvest the funds into further transforming the region
- News
Pepsi goes blue with limited edition cola launch
Pepsi Electric joins Pepsi Max Cherry, Lime and Mango in the brand’s flavoured portfolio
- Comment and Opinion
Heineken’s pub investment isn’t a counter-cultural move
The cash injection will boost the brewer’s brands and could help it win favour with the next generation of drinkers
- News
PG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective
- News
Tropicana Brands Group to extend Naked and Tropicana into carbonates
The private equity-owned TBG has unveiled Tropicana Sparkling and Naked Natural Energy
- News
Buxton Brewery ‘looking at all options’ to ward off administration threat
The Derbyshire brewer blamed low consumer confidence and post-Covid difficulties for its plight
- News
Death at Lucozade factory ‘compounding’ Suntory supply chain issues
A lengthy gap in availability of most Lucozade SKUs was expected, SBF GB&I confirmed
- News
Badwater Tequila ditches hard seltzer for RTD cocktails
A year after launching, Badwater has been reimagined as an RTD cocktail brand
- News
PerfectTed and ‘hardest geezer’ Russ Cook launch Strawberry Daiquiri energy drink
Profts from the drink’s sale will go to charity
- News
Cocktail brand Bar Buoy extends into cans with new RTD quartet
The 10% abv cans sit alongside the Devon producer’s existing ready-to-serve bottled cocktails
- News
Greene King to invest £40m in new brewery site
The move was ‘in line with the company’s strategic driver of optimising its assets’, it said
- News
Beam Suntory rebrands as Suntory Global Spirits
It comes a decade after Beam Inc’s acquisition by Suntory Holdings
- News
Wellness brands bite back over ‘rip-off’ claims in new report
According to the report, published by Which?, ‘you can get the same benefits elsewhere for less’