Juice brand Cawston Press is making its first foray into sparkling soft drinks with a new range targeted at adults who want an alternative to alcohol for sophisticated evening drinking.
The sparkling apple and sparkling apple ginger beer drinks are blended with lightly carbonated water and roll out this week to Waitrose and Ocado (rsp: £2.79 for a 750ml glass bottle).
Cawston said it was amazed at the lack of good quality adult-soft drinks currently available and was committed to developing drinks that would drive the category harder.
“Our new sparkling drinks are perfect for the alcohol-free evening or even a barbecue,” added marketing director Mark Palmer.
The company has also launched a new juice range aimed at children, which is blended with water. Kids’ Blends are available from Sainsbury’s and Ocado in Apple & pear and Apple & Mango (rsp: £1.79/three-pack).
The two new ranges follow a new Tesco listing last week for three of Cawston’s one-litre still juices.