Fentimans is going functional with a trio of vitamin-enriched drinks that tout added benefits.
The ‘Good & Fruity’ range comprises Cherry & Blood Orange, Apple & Elderflower and Lemon & Pink Ginger flavours.
The brand said it had “crafted new recipes” for the three top-selling flavours, which mean the drinks are 35% fruit juice with no added sugar.
The drinks are also fortified with calcium, zinc and vitamin B6 “to support digestion and metabolism by helping the release of nutrients and natural energy from food”, Fentimans claimed.
The launch will be supported by print and OOH advertising, as well as sampling, digital and in-store activations.
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