James Beeson
James is The Grocer’s drinks editor. He writes about NPD, M&A, government legislation, marketing campaigns and new hires within alcohol, soft drinks, packaged water and hot beverages.
Before joining The Grocer in 2023, James was the deputy editor at Just Drinks. He began his career in journalism at The Morning Advertiser in 2017, and has also freelanced for titles including The Brewers Journal, Brewer & Distiller International and Ferment magazine.
His drink of choice is a French Negroni with a splash of PX Sherry.
Contact info
- Tel:
- 01293 610305
- Email:
- james.beeson@thegrocer.co.uk
- News
Tennent’s workers in fight to save Edinburgh site from closure
The facility was only opened by C&C Group in 2020
- News
Booze weaker and more expensive per unit since duty changes
The data suggested tax bands ’might incentivise reformulation’, according to the study’s authors
- News
Dirtea names ex-Huel COO Grant Coetzee as CEO
Coetzee spent five years between 2017 and 2022 with Huel
- News
Bol reimagines Power Shakes range for breakfast and on the go
The reformulated shakes have a ‘smoother, more indulgent’ texture
- News
Pernod Ricard rolls out Spanish wine brand Tapabrava
Red and white blends are hitting supermarket shelves this week
- News
Tango in ‘multimillion-pound’ push for flagship orange variant
The campaign is the second to come out of Tango’s new ‘dangerously potent flavour’ brand platform
- News
Innocent restructure sees UK boss follow COO out the door
Innocent said it was reshaping its leadership team to ’continue to grow profitably and responsibly’
- Comment and Opinion
Fever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
- News
Mid-strength Galipette Doux cider to make UK bow with Ocado
The “bright and vibrantly golden” Galipette Doux will land on Ocado next month
- News
Fever-Tree expands into booze with rosé wine spritz
The tipple is made from Fever-Tree’s raspberry & orange blossom soda and Mirabeau’s Forever Summer rosé
- News
Just 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
- News
Kiefer Sutherland’s Red Bank whisky to get UK launch
The tipple will be distributed by Mangrove Global
- News
Canned wine brand Most Wanted is UK’s biggest single serve
It has grown sales by 86% in the last two years
- Analysis and Features
What’s next for BrewDog as CEO James Watt steps back?
Watt’s BrewDog has transformed British beer. But what awaits the brewer after his decision to quit as CEO?
- News
Nescafé adds paper refill pack for Gold Blend
The 150g paper refill packs have rolled exclusively into Tesco stores
- News
BrewDog’s James Watt steps down as CEO
Watt said he had decided to step down to ‘concentrate on his other projects and interests’
- News
Lipton Teas & Infusions to offload troubled Kenyan tea plants
Lipton pledged to reinvest the funds into further transforming the region
- News
Pepsi goes blue with limited edition cola launch
Pepsi Electric joins Pepsi Max Cherry, Lime and Mango in the brand’s flavoured portfolio
- Comment and Opinion
Heineken’s pub investment isn’t a counter-cultural move
The cash injection will boost the brewer’s brands and could help it win favour with the next generation of drinkers
- News
PG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective