All Spirits articles
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Interviews
How Au Vodka stormed to success despite the spirits downturn
Brand founders Jackson Quinn and Charlie Morgan have tapped celebrities and social media to make a mockery of the so-called downturn in spirits
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News
Boozy ‘milkshake liqueur’ duo lands in B&M stores
Cream liqueurs were ‘shrugging off their traditional festive associations’ said Continental Wine & Food
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News
Scottish retailers experience ‘Breezer fever’ as demand for 90s alcopop soars
The drink formerly know as Bacardi Breezer is enjoying a social media-led resurgence
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Comment & Opinion
Fmcg must disrupt to survive – and Unilever is making a start
Companies must be more aggressive in self-disrupting, says Warren Ackerman, head of European consumer staples research at Barclays
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News
Jameson to introduce Triple Triple tipple to UK shoppers
The whiskey is blended from ex-bourbon, oloroso sherry and sweet chestnut casks
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News
Jinro Soju festival activation ‘linked brand with sexual activity’
The Jinro Soju festival activation contained a sign with the phrase ‘Easy To Drink, Drink To Link’
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Comment & Opinion
Spirit giants Diageo and Pernod Ricard show ‘challenging’ is the new normal
Spirits giants Diageo and Pernod Ricard have both said they can no longer rely on previously outlined sales guidance
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News
Pernod Ricard cuts sales outlook due to Chinese tariffs
Sales in China fell 25% with sharp declines on Martell and Royal Salute whisky
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News
Media Bites 5 February: more Trump tariff fallout, Diageo results, Kantar figures
Trump’s tariffs continue to dominate business headlines for a third day running
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News
Diageo removes medium-term sales guidance as US tariffs loom
The drinks giant blamed economic and political uncertainty for the removal of a medium-term target
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News
Suntory Global Spirits sets out UK stall with Japanese spirits focus
Its roster includes Japanese whisky brands Yamazaki and Toki, as well as Roku Gin
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Comment & Opinion
Harrison Ford gets grouchy for Glenmorangie
The Indiana Jones star seems rather keen to ‘sit by the fire and drink amazing smooth Glenmorangie single malt’
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News
Harrison Ford stars in global Glenmorangie campaign
The mini-series depicts the Star Wars actor enjoy ‘the authentic Scottish experience’
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News
Diageo sells Cacique rum to La Martiniquaise
It’s the second brand sold by Diageo in six months
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News
CMA launches investigation into sale of The Famous Grouse
The blended whisky is the fourth-biggest spirits brand in the UK off-trade
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News
Ellie Goulding’s Served targets at-home occasion with RTD quartet
The cocktails seek to tap demand for ‘high-quality cocktails in a convenient and sustainable format’
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Comment & Opinion
Was ruling out an £8bn Guinness sale genius or insanity?
There are compelling reasons for a Guinness offload, but such a move would have been a huge gamble for Diageo
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News
Diageo said to be ‘considering Guinness sale or spin-off’
Guinness has been a bright spot in a challenging period for Diageo
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News
Ricky Gervais’ Dutch Barn vodka defends ‘distilled 70 times’ claim
Ellers Farm Distillery had ‘always been transparent’, its founder insisted
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News
Innovatus and Babco merge to create spirits ‘powerhouse’
The combined company offers a broader range in its premium portfolio, bringing together Horse Guards Gin, Barentsz Gin, Pedrino Spritz and Wing Walker Rum (Innovatus) and Neptune Rum and Tofka toffee vodka (Babco)