All Spirits articles
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NewsLondon Essence launches ‘UK first’ tonic without sugar or artificial sweeteners
The NPD would ‘cater to shoppers seeking health-conscious choices’ supplier Carlsberg Britvic said
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NewsJohnnie Walker adds ‘accessible’ Red Soul whisky as Diageo kicks off affordability drive
Diageo is seeking to strengthen its portfolio at an entry-level price-point under new CEO Dave Lewis
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NewsGlobal Brands steps up innovation pipeline with Asuki and Nottari liqueurs
Both Asuki and Nottari are available now via DTC
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NewsBacardí & Coca-Cola extend partnership with spiced rum RTD
The NPD will be supported by an on‑pack promotion
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NewsWKD revives ‘Got a WKD Side’ slogan for £10m push
The campaign represented a return to ’the brand’s cultural roots’, owner SHS Drinks said.
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NewsFirst tariff-free UK beef shipment hits US
The shipment follows the signing of the UK/US Economic Prosperity Deal last May, which gives both countries a reciprocal 13,000-tonne tariff-free quota for beef
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NewsNc’nean seals £2.5m to fuel organic whisky growth
The brand has delivered ‘compelling growth’ across key export markets
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News‘Urgent’ need for action on safety and inclusion across UK drinks, new survey finds
A fifth of all UK drinks workers report feeling unsafe at work
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NewsDiageo shares crash as Dave Lewis kitchen sinks bad news
Investors in Diageo rushed for the exit as the scale of the challenge facing Dave Lewis was laid bare following the new CEO’s maiden set of results
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NewsDiageo boss Dave Lewis slams ‘very poor’ off-trade customer service
Diageo has grown its field sales team in its domestic market, but significant improvements in customer service were still needed, Lewis said
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News‘Drastic Dave’ Lewis cuts Diageo dividends as sales miss expectations
Lewis set out the case for tightening the balance sheet to shareholders this morning, after the company revealed it had been forced to downgrade its profit and sales expectations for 2026
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NewsFour Loko launches higher-strength RTDs to meet ‘growing demand’
Peach Pulse and Berry Blitza have rolled out in a 330ml resealable Tetra Pak format
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NewsSuntory Global Spirits to merge Bowmore and Laphroaig teams on Islay
Suntory’s move comes with the scotch whisky category suffering from a global downturn in sales
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NewsHendrick’s adds Another Hendrick’s orange blossom & cacao gin
The gin was inspired by Hendrick’s Master Distiller Lesley Gracie’s love for chocolate and flowers
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NewsRTD challenger Arrowtown calls out AI copycat posts from rival
Arrowtown shared screenshots of a professional shoot it commissioned to support a rebrand in 2024, alongside near-identical imagery featuring Gullies products
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NewsDiageo to onboard latest Learning for Life cohort at Guinness Open Gate Brewery
This year around 1,100 students will participate in Learning for Life
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NewsSuntory Global Spirits appoints new international president based in London
The new hire was previously head of SGS’ ready-to-drink division in the US
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NewsPernod Ricard sales slide on US and China woes
A 28% fall in sales in China and a 15% decline in the US were responsible for the majority of Pernod Ricard’s woes
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NewsMoth adds Mango Margarita and Strawberry Daiquiri to RTD lineup
It comes after Moth sales more than doubled in the off-trade last year.
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories