Rachel Graham
Rachel Graham is digital and social editor at The Grocer.
Contact info
- Tel:
- 01293610413
- Email:
- rachel.graham@thegrocer.co.uk
Analysis and FeaturesThe best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
Comment and OpinionWhy Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
Analysis and FeaturesInside Pasta Evangelists: A fresh pasta factory made for dark kitchens
Meal kit service Pasta Evangelists has unveiled its new 47,000 sq ft production facility on the premises of Bestway’s first warehouse in Acton, London
Analysis and FeaturesPower List: the black leaders blazing the trail in fmcg
Ethnic diversity is improving across fmcg boards – thanks in no small part to this inspirational lineup of black leaders in grocery, many of whom are determined to help others follow suit
Analysis and Features10 activists making grocery a better industry for the LGBTQ+ community
From managers who have improved workplace culture to LGBTQ+ role models, we shine a light on those increasing visibility and inclusivity in the fmcg industry
Comment and OpinionSix key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
Comment and OpinionRated: the food and drink April Fools’ day pranks for 2023
The best and worst of grocery’s April fool’s pranks. From peri peri gum to, err, fruity flavoured water
Comment and OpinionFive things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
Comment and OpinionWhy the Christmas World Cup was a flop… for food and drink at least
Sober, well-behaved fans, upsets galore, and the best final in living memory. But this World Cup will not be remembered as a marketing success
Analysis and FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
Analysis and FeaturesHeinz Beanz pizzas return: the strategy behind NPD spree
As Heinz brings back its beans-topped pizzas last seen in the early 2000s, check out all its weird and wonderful launches from the past two years
Comment and OpinionAll the April Fools’ food & drink launches for 2022
Fmcg brands became all-out pranksters for 1 April, with fake products and spoof news stories appearing on social media
Analysis and FeaturesThe women making a living tackling food waste in the supply chain
To celebrate International Women’s Day coinciding with Food Waste Action Week, we spoke to some of the women working to reduce food waste in the supply chain and around the world to see what the industry can learn
Analysis and FeaturesInside the shop that will never make a sale
B Corp UK’s Good News corner shop doesn’t sell a single item. It does give a few away for free though. So how does it make sense for brands?
Analysis and FeaturesHow shipping container bug farms could solve poultry’s soya problem
Cambridge-based agritech business Better Origin secured a contract with Morrisons in December 2021 to install its shipping containers on 10 of its farms as the retailer chases carbon neutral eggs
Comment and OpinionWhy Morrisons’ Farmer Christmas is the new fmcg heart-throb
Captain Birdseye has taken a step back, so food has a new sex symbol. And no it’s not Jeremy Clarkson
Comment and OpinionTesco can afford to ignore vaccinated Santa controversy
Santa flashing his QR code at border control in its Christmas ad has, predictably, caused outrage on Twitter
Analysis and FeaturesInside Weezy Paddington: the bright, colourful dark store for foodies
Weezy’s dark store is not what you might expect. A bright, colourful space filled with local meat, bread and fruit, it wants to give ‘health-conscious foodies’ what the supermarkets can’t
Comment and OpinionRustlers burger proves the case for regulation of ‘plant-based’ claims
The brand’s ‘plant-based’ burger has come under fire on social media for containing a cheese slice
Analysis and FeaturesWatch: We followed a shopper around Tesco’s new GetGo store
Unlike my first trip to Amazon’s checkout-free store, Tesco GetGo charged our shopper correctly for her purchases