The Grocer 33

Our unique mystery shopping service has been going for more than 20 years, but we now place a greater emphasis on using it to track inflation (month on month and year on year), while also showcasing extra data and analytics on the pricing and promotion side, and from our mystery shoppers.

Grocer 33 news

waitrose and partners trolleys

Waitrose top for service in the year of Covid while Asda stays cheapest


The upmarket retailer dominated its supermarket rivals in the latest Grocer 33 year

The Grocer Gold Store Manager of the Year

  • How Morrisons’ Store Manager of the Year transformed her store

  • Grocer Gold Store Manager of the Year stars in Morrisons ad campaign

  • Morrisons’ Joanne Bennett-McNally named Grocer Gold Store Manager of the Year



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