Tesco is to make a 2p donation to FareShare for every fresh fruit & veg sale in a bid to help support the thousands of children living in food insecurity.

The campaign will see cash from each sale donated to Tesco’s food redistribution charity partner from this week until 3 April.

A similar campaign last summer saw FareShare receive the equivalent of more than three million meals’ worth of food.

“The Tesco Buy One to Help a Child campaign makes such a difference to us because it helps us to support children and families during the school holidays,” said FareShare CEO Lindsay Boswell. “So many of the children that we provide food for would normally rely on free school meals during term time, but they do not get access to this support during the holidays.

“Supporting the needs of children early in their life is very important to FareShare as we see what a difference access to healthy food can make in young peoples’ lives. In our 10th year of partnership, we are very grateful for Tesco and their ongoing commitment to help FareShare redistribute good-to-eat food to thousands of charities across the UK.”

Jason Tarry, Tesco UK and ROI CEO, said: “FareShare do amazing work supporting frontline charities, and the food they distribute is making a real difference to young people and families in every part of the UK.

“Every time Tesco customers put a piece of fruit in their basket until Sunday, April 3, Tesco will make a donation to FareShare, giving a little extra help to support them in their vital work, ensuring even more children can enjoy healthy and nutritious food.”