Tesco is introducing Holland & Barrett ‘store within a store’ concepts into a raft of larger Tesco stores, in a bid to re-utilise space.
The new partnership follows Tesco’s introduction of several Arcadia sites in its larger stores last year.
The first Holland & Barrett store opened in the Dudley Tesco Extra yesterday and Tesco said a number of further concessions were set to be introduced over the summer in its Extra stores at Bar Hill Cambridge, Coventry Arena, Watford, Gatwick and Newcastle.
The sales areas will include a range of popular brands from the specialist health and wellness retailer, including Bootea, snail gel and its bestselling coconut-based products. In total there will be 3,000 product lines from Holland & Barrett’s health, food, beauty and sports ranges.
“We’re always looking at new ways our stores can best serve the needs of our customers, so we’re excited to be embarking on this partnership with such a recognised and trusted brand as Holland & Barrett,” said Tesco UK and ROI CEO Matt Davies. “The new concessions will provide an exciting new offer for our customers that will complement our Tesco stores.”
Holland & Barrett CEO Peter Aldis added: “This pilot is a fantastic opportunity to demonstrate the value of a partnership between two trusted and complementary brands in retail and we are excited to be exploring with Tesco how their customers respond to this innovative in-store concept.
“We know that Tesco’s customers are diverse, like ours, but one thing that they have in common is that they want access to a wide range of health and wellbeing products without having to take too much time out of their busy routines to source them. We hope that this pilot will help them to achieve this as we continue our mission to bring health and wellbeing to high streets across the UK.”
In March, Tesco announced it was shutting down its health food business Nutricentre, after deciding it no longer fitted with its core store strategy.
The move saw 137 staff made redundant and the closure of 12 standalone Nutricentre stores and 11 concessions.
A further 300 Nutricentre sections in Tesco stores, without dedicated staff, were also closed.
In April, The Grocer revealed Spar had introduced Holland & Barrett concepts into its stores as part of a trial run by its Northern Irish operator Henderson Retail.