Aldi chiller doors

Source: Aldi

Guest retailer Aldi claimed a comfortable pricing win in this week’s Grocer 33, coming in £6.20 cheaper than nearest rival Asda with a £45.12 trolley.

The winning margin of 12.1% was slightly reduced compared with the 12.5% margin on its last appearance in May, but it nonetheless offered the lowest price for 29 of the 33 items on our shopping list. Of these, 20 were exclusively cheapest. And it did so without offering a single promotion.

Asda continues to work hard to stay competitive: its £51.32 basket was 97p (or –1.9%) cheaper year on year. It offered the lowest price for three items though it was exclusively cheapest for just one – the Tetley teabags.

Asda had deals on 11 of our items, though just two were straight price reductions, with the other nine multibuys.

Tesco came in third this week. It was just over a tenner (or 18.5%) more expensive than Aldi at £55.35. It matched Aldi for the lowest price on seven items, though none were exclusively cheapest. And though members of its Clubcard Prices loyalty scheme would have saved a further £1.01, this would have had little impact on the overall result.

Sainsbury’s, which like Tesco has an Aldi price match scheme, matched Aldi on five items and was actually cheapest on a sixth (the beansprouts). Like Aldi, it did not run any deals on our shopping list items. Overall, it was £11.76 more expensive than Aldi at £56.88, however.

Morrisons was 21.6% more expensive than Aldi at £57.54. It was cheapest for two products this week – exclusively so on the aubergine.

Waitrose was again an outlier on price with this basket heavily weighted towards own brand. At £70.18 it was £25.06 more expensive than Aldi, despite the basket of goods being £1.91 cheaper year on year.