ASDA 1 (1)

Source: Mystery shopper

Asda has now claimed two wins in the first three weeks of the Grocer 33 year. At £62.58 it came in £6.19 cheaper than nearest rival (and last week’s winner) Morrisons.

Asda offered the lowest price for 20 items, with 13 exclusively cheapest. Six of these were branded lines including the Regina kitchen towels, Silvikrin hairspray and Birds Eye potato waffles.

The Andrex toilet rolls also made a big difference for Asda this week. Due to a Rollback deal to £7.75, they were £1.75 cheaper than Morrisons. Waitrose was cheapest for this item overall at £7 as it had slashed £2.65 off its usual price.

Morrisons offered the lowest price for 10 lines. It was exclusively cheapest for four – the stringless beans, quarter pounder beef burgers, Dairy Milk Fruit & Nut and cauliflower.

It also offered the most deals this week. It had 14 offers compared to Waitrose with 13, Asda 10, Tesco nine and just two at Sainsbury’s.

Tesco came in third based on its shelf-edge prices which left it £6.69 more expensive than Asda on £69.27. It offered the lowest price for seven items and was exclusively cheapest only on the John West tuna.

Factoring in its Clubcard Price initiative would have bumped it up into second place, however, with Tesco loyalty card holders receiving a discount of £4.40. Its total would have been £64.87, narrowing the gap between it and Asda to £2.29.

The lack of discounts hurt Sainsbury’s this week as it came in just over £8 more expensive than Asda at £70.67. It was exclusively cheapest for the stir-fry veg and Walkers crisps.

Waitrose was exclusively cheapest for four lines: the cheddar, Corona lager and Lurpak butter, as well as the Andrex. However, it was still £11.80 more expensive than Asda at £74.38.