Sainsbury’s picked up its second pricing win of the Grocer 33 year with a basket full of price cuts.
At £74.89, Sainsbury’s basket contained 14 price promotions for Nectar members, which took £11.10 or 14.8% off the basket. It was cheapest for more than half the basket (17 SKUs) and exclusively so for six items.
Sainsbury’s price cuts also made its basket the only one to cost less both compared with last week and last month.
In second place, Tesco’s £76.49 basket was 2.1% more expensive than Sainsbury’s. Tesco had the second-highest number of discounts, offering savings of 10.2% to Clubcard holders across nine items. It offered cheapest prices for 13 items, but only its Vanish powder had an exclusive edge.
Asda (£77.17) slipped to third place, working out 3% more expensive than Sainsbury’s. It was exclusively cheapest for five SKUs, and in the case of Dove antiperspirant and Cathedral City cheddar, its base price was less than rivals. That said, its discounts were shallowest, at 5.7% from eight price cuts. With multibuys pro-rated, or loyalty pricing excluded, it would have been cheapest.
Morrisons (£79.44) was 6.1% dearer than Sainsbury’s. Guest retailers Amazon (£80.47) and Ocado (£81.17) came in fifth and sixth. Amazon’s Mr Kipling Angel slices were cheapest,while its Cif spray had an 18% off promotion.
The extra competition from online grocers pushed Waitrose to seventh place. Its £89.55 basket cost 19.6% more than Sainsbury’s. A price cut on La Famiglia Rana tortelloni provided its single exclusively cheapest item this week.
The biggest annual price rise in this week’s basket was on the Aero mousse, which cost 23% more than this time last year. At the other end, Vanish costs 16% less than last year and Cravendale milk 13% less.
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