Champion: Rowse Snap & Squeeze
A fully recyclable “mess-free” pack design set this Rowse honey product apart from the competition. The innovative snap & squeeze single-serve honey sachet – designed for porridge fans on the move, who want to avoid making a mess on the way to work – was a crowd-pleaser.
Our panel also suggested the “simple, effective” concept could prove a winner in foodservice venues, too.
As one judge summed up: “It’s the packaging that sets this product apart – a great no-mess format.”
Silver Medal
- Kabuto Sriracha Mac n’ Cheese
- Pukka Pepperoni Pizza Slice
With thanks
Innovation is alive and well, as the New Product & Packaging Awards show
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Currently readingThe Grocer’s New Product & Packaging Awards 2023: Food On The Go
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