James Watt & Martin Dickie
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Founded in 2007, BrewDog, the fastest-growing company in The Grocer Fast 50 for two years straight, has shaken up the brewing business. From opening its own bars (from Scotland to Brazil), to direct sales, to securing crucial listings and millions of pounds in investment via crowdfunding, Watt and Dickie have pioneered a marketing approach as cheap as it is effective.
The Grocer's Power List 2016 reflects a sector in upheaval
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James Watt & Martin Dickie, founders, BrewDog (82)