Food director, Sainsbury’s
Last ranked: 38
With no little rigour - and far less fuss than Tesco’s ‘Project Reset’ - Mills-Hicks has reappraised Sainsbury’s range and pricing architecture to give its shopper a simpler and more competitive price and promotion offer - and based on its results over the past year it’s paying off.
A continued focus on premium own label also tempted consumers to splash the cash on new and improved Taste the Difference lines, delivering £1.1bn in sales - up nearly 5% over the year.
And efforts to reignite struggling categories with the Love Your Freezer campaign show the food director thinking outside the box to achieve growth.
The Grocer's Power List 2016 reflects a sector in upheaval
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Paul Mills-Hicks, food director, Sainsbury's (30)