Mars sets out the ballot boxes this week for a campaign to find the most popular sweet in its Celebrations range.
Press advertising worth £300,000 kicks off the campaign, which runs until May. Consumers can vote in store, by post, phone or online at the Celebrations web site.
Mars intends to produce a Special Request pack of the winning sweet in September.
{{P&P }}
Recommended for you
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
NewsStobart profits hit by volume declines at major customers
A decline in grocery sales has eaten into profits at logistics giant Stobart Group. Deputy CEO Richard Butcher told The Grocer volume declines at its customers - including Tesco, Danone, Mars and P&G - led to a £1.3m fall in pre-tax…
- Buying & Supplying News
Maltesers to go Fairtrade next year
Mars is switching its Maltesers brand to Fairtrade chocolate from next year. The move will boost total sales of Fairtrade in the UK by around 10%, with Mars expecting to pay cocoa farmers another £900,000 a year on top of current prices.
- Buying & Supplying News
Mars targets ‘absolute’ reduction of emissions
Mars is drawing up a raft of new green initiatives, with targets experts claim will be among the most ambitious ever set by a food and drink supplier. The manufacturing giant will set absolute caps on the toll its activities take on the...
No comments yet