Waitrose and Deliveroo are joining forces for a Deliveroo Hop trial that will see customers get their groceries delivered to their doorsteps in as little as 10 minutes.
The duo will build on their partnership by opening the first ‘Hop’ delivery-only store in Bermondsey, London, later this month. This will give shoppers access to on-demand rapid delivery services every day from 8am to 12 midnight.
Via the Deliveroo app, customers can choose to order from more than 1,000 Waitrose lines – including prepared fruit & veg, ready meals, meat and fish and store cupboard staples.
This is in addition to Waitrose and Deliveroo’s existing on-demand grocery service, which launched in April last year.
“It’s important that we continue to evolve along with shopping behaviour to give our customers more options for how and when they want to shop with us,” said Waitrose executive director James Bailey.
“Deliveroo has given us more flexibility in meeting customers’ needs and expanding our successful partnership to trial ‘Hop’ gives us an exciting opportunity to introduce more new customers to the excellent food and drink we offer.”
The home delivery company currently delivers food from 150 Waitrose shops across the UK in as little as 20 minutes.
Deliveroo launched its Hop service in September 2021, going up against rivals like Gorillas and Getir.
Its chief business officer UK&I Carlo Mocci, said: “We are delighted to announce that Waitrose will trial Deliveroo Hop.
“It complements our existing on-demand grocery service and will build on our successful partnership with Waitrose, improving the consumer experience and bringing a wide range of groceries and household products to consumers’ doors in as little as 10 minutes.”
The announcement comes less than a month after Aldi decided to end its deal with Deliveroo as the return of normal shopping patterns drove down demand.
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