For decades, purchase intent has served as the primary way marketers make their in-store decisions. But “intent” is often unreliable—so how can we move beyond intent when it comes to items on the shelf?

Download our report, Going Beyond Purchase Intent with Virtual Reality, to learn why Intent to Buy surveys can lead to inaccuracies, and how VR creates realistic and unbiased data that will help optimize your shopper experiences. Fill out the form to get your copy and start moving beyond purchase intent.


Complete the form (opens in new window) to download the whitepaper

Company: InContext
Format: PDF
Length: 2 Pages
Type: White Paper

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