A free white paper to download now

In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey.  Instead, the journey is a stitched together patchwork reflecting consumers’ experiences.  It’s not a linear, neat, step-by-step process.

GfK has vast experience in understanding consumer behaviours and experiences, and in this paper we help you to understand:

  • The dynamics at play when consumers connect with alcoholic drinks brands
  • Why experiences matter so much in the world of alcoholic drinks
  • Why ‘in the memory’ & ‘in the moment’ approach to measuring and evaluating touchpoint effectiveness is key to brand growth

Fill out the form to download the valuable insight now.


Company: GFK
Format: PDF
Length: 8 Pages
Type: White Paper

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