A free white paper to download now
In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey. Instead, the journey is a stitched together patchwork reflecting consumers’ experiences. It’s not a linear, neat, step-by-step process.
GfK has vast experience in understanding consumer behaviours and experiences, and in this paper we help you to understand:
- The dynamics at play when consumers connect with alcoholic drinks brands
- Why experiences matter so much in the world of alcoholic drinks
- Why ‘in the memory’ & ‘in the moment’ approach to measuring and evaluating touchpoint effectiveness is key to brand growth
Fill out the form to download the valuable insight now.
Length: 8 Pages
Type: White Paper