The markets, categories and trends driving fmcg growth to 2029

Global fast-moving consumer goods sales reached USD6.6 trillion in 2025. By 2029, Euromonitor forecasts the market will be worth USD1.5 trillion more. On the surface, that is a sector in reasonable health.

The surface, however, is where the straightforward reading ends.

Value growth has been largely price-driven rather than volume-driven. Consumers remain cautious, trading down even as inflation moderates. Economic volatility continues to disrupt commodity markets and supply chains. And in e-commerce, a structural shift is under way — one with significant implications for how branded manufacturers compete online.

The geographic picture is also changing faster than many expect. Emerging markets are not simply high-volume opportunities. As disposable incomes rise, so does demand for functional and premium products — and the brands best positioned to capture that demand are not always the ones that dominated in mature markets.

Euromonitor’s 2025 FMCG Outlook and Opportunities report draws on data across 210 countries and jurisdictions to map where growth is coming from, which categories are accelerating and what the five most consequential cross-industry trends mean for strategy in the year ahead.

For manufacturers and retailers with decisions to make, the report sets out the evidence.

Download this exclusive FMCG Outlook report to reveal:

• 10 biggest FMCG markets by projected retail sales
• 5 fastest-growing categories across FMCG
• 5 cross-industry trends to watch

Complete the form below to download now.

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