The Yorkshire Crisp Company is adding a limited edition Roast Lamb & Mint pack to its range following a consumer competition to create a new flavour.
Roast Lamb & Mint is the first meat-themed flavour in the range, winning out from “hundreds of entries” in the competition.
“We were astounded by the number of entries and diversity of flavours that were sent in, and after much deliberation we decided that Roast Lamb and Mint would work particularly well as a spring launch,” said sales director Tim Wheatley.
“It is a little different from the run-of-the-mill flavours out there and as we don’t currently have a meaty flavour, it will hopefully attract a wider audience to our product.”
Yorkshire Crisps secures national Oddbins listing (1 December 2010)
Crisps from God's own county (25 April 2009)