Children and young adults are eating significantly more apples than they were a year ago, as government schemes to tackle obesity appear to be paying off.

Young adults aged 17-24, who are among the lowest consumers of produce, have increased their consumption by 13%, or 25 million apples, in the past year, new TNS figures show. The group now accounts for 7% of all apple consumption. Under-10s have increased their share of the apple eating market by 2% in the past year and now account for 15% of consumption.

“In the current climate with health ever more of an issue especially among kids, apples are well placed as a healthy snack,” said TNS analyst Rory Partis.

On average Britons only ate 2.6 portions of fruit and veg a day, added Partis, although that figure was in growth. While children were the lowest consumers of 5-a-day overall, their age group was growing the fastest, he said.