Iceland news and analysis
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NewsIceland takes ‘major step’ to cut food waste by expanding Olio ‘Lucky Dip’ bags nationwide
It makes Iceland the first retailer to partner with Olio for a full “end-to-end” food waste solution, across all three channels offered by the food redistribution charity: discounting, collection and redistribution
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NewsIceland is most carbon-intensive supermarket, analysis shows
Iceland’s carbon intensity is more than three times that of Aldi and Lidl, The Grocer has found
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NewsIceland teams up with Stuart for store to door same-day delivery service
‘This service combines the in-store shopping experience with the convenience of home delivery,’ Stuart said
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NewsIceland Foods to highlight mental health toll of food allergies through new charity partnership
Iceland Foods Charitable Foundation will support NARF in the development of a ‘game-changing’ programme to understand the emotional and social toll felt by children and their families as a result of their food allergy.
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NewsIceland commits to 100% MSC own-label wild fish and seafood
Iceland said it would set ‘a new standard for sustainability in global grocery retail’
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NewsIceland Foods rolls out first major uniform change since 2019
The three new uniforms – for Iceland, Food Warehouse and delivery drivers – had been designed with ‘comfort, style and practicality in mind’, the supermarket said.
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NewsIceland hails ‘life-saving’ partnership with CALM to break the ‘stigma’ of suicide
During the two-year partnership Iceland’s charitable foundation has supported the rollout of CALM’s helpline and a new mental health first-aid course through fundraising and in-store awareness campaigns
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NewsIceland Foods rebrands Bonus Card scheme in major new loyalty push
Iceland Foods has overhauled its loyalty programme, rebranding the Bonus Card as the Bonus Club while introducing enhanced monetary rewards and third-party partnerships
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NewsBirds Eye launches gluten-free Crispy Wedges
Debuting in Iceland on 25 August and Tesco on 15 September, the NPD is geared towards young families
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NewsIceland offers £1 reward to customers who spot shoplifters in store
The frozen grocer is launching a new initiative to combat shoplifting by offering customers a £1 bonus card top-up for reporting theft incidents to staff, as the retailer faces annual losses of over £20m from retail crime
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NewsIceland to expand Amazon grocery partnership to ‘many more’ stores in 2025
Iceland first began listing its groceries on Amazon in September 2023
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Analysis & FeaturesHow pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
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NewsMcVitie’s partners with Iceland to launch branded ice cream range
‘We’re thrilled to see our iconic biscuits and cakes reimagined for the freezer aisle,’ said McVitie’s
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NewsFood safety fears as dozens of supermarkets fail essential hygiene checks
Six supermarkets received the lowest possible score of zero, meaning urgent improvement is required
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NewsIceland slips to loss as supply chain and employment costs surge
Iceland warns of food inflation this year due to labour costs arising from last autumn’s budget
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NewsIceland expands Olio yellow label partnership with Gander to 950 stores
Shoppers will be able to view ’thousands’ of Iceland’s yellow label discount items in real time via the Gander and Olio apps
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NewsIceland Foods hails ‘market leading’ performance despite reports profits have thawed
Iceland reported ‘sales growth ahead of the market’ and ‘market-leading’ volume growth, executive chairman Richard Walker claimed, despite reports of a slump in profit growth
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Comment & OpinionAnti-theft measures hurt sales and annoy staff – are they really worth it?
While a reasonable enough solution on paper, it appears the labour-intensive ‘Buzz for Booze’ cabinets at Morrisons have fallen out of favour
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Comment & OpinionIceland’s u-turn on eggs is both unsurprising and inevitable
In 2016, Iceland committed to its eggs being completely cage-free by 2025. But that commitment vanished from its website earlier this year
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NewsDubai-style chocolate biscuits, cocktails and ice creams hit shelves
Fox’s and The Drinks Bureau have unveiled NPD inspired by the viral trend