Iceland Foods news and analysis
Iceland Foods is a UK-based discount supermarket specialising in frozen food. With about 1,000 stores nationwide, it also operates a larger Food Warehouse format offering bulk and value ranges. Its online shopping service provides home delivery and click & collect options. The Grocer covers Iceland Foods with news, analysis, insight and opinion.
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NewsEG On The Move triples Iceland concessions as frozen range drives 11% sales uplift
A 10-store pilot has been extended to 28 stores
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NewsIceland doubles Irish footprint with Dunnes concession expansion
Iceland launched the first Dunnes concessions in October 2024, as a way of rebuilding its presence in Ireland following the controversial sale and subsequent collapse of its Irish business in 2023
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NewsIceland Foods cans 2025 Christmas advert for second time in three years
Iceland claimed it would invest in lowering prices instead of running a Christmas TV advert in 2025, including by cutting the price of 800 products
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NewsEx Iceland innovation chief launches exclusive brand licensing agency
Food Brands Now will work with other retailers, manufacturers and brands to launch and develop new products
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NewsIceland Foods fails in bid to trademark ‘iconic’ King Prawn Ring
In September 2024, the supermarket specifically warned Aldi, Tesco, Asda, and Lidl that its lawyers were ‘more than ready’ to act should they launch their own ‘pretender’ versions of its King Prawn Ring over Christmas
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NewsLast-mile business Stuart rolls out new Challenge 25 compliance tech
Stuart claims the tech achieves ‘the industry’s highest compliance rates for age-restricted deliveries’
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NewsIceland Foods recruiting for 1,800 roles to deliver ‘thousands’ of turkeys this Christmas
The frozen supermarket is looking to fill 1,800 part-time and full-time roles ahead of the ‘busy’ festive period
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Analysis & FeaturesIs Andrew Staniland’s ‘Icelandification’ of Morrisons enough?
With Lidl closing in, Morrisons is undertaking a range reset, and changing its loyalty and promo strategy – while trying to pay down its £1bn debt
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Analysis & FeaturesHow is Sides doing after ice cream delisting in Iceland?
The Sidemen are ‘seeing what sticks’ – and not everything has
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NewsIceland targets over-60s with price cuts on ‘good, hearty food’
Iceland is targeting over-60s by cutting prices across hundreds of products loved by what the supermarket refers to as ‘older shoppers’
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NewsIceland reaches ‘major milestone’ by opening 200th Food Warehouse store
Iceland has a long-term plan to more than double its Food Warehouse estate with the aim of reaching £5bn in total sales
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NewsIceland takes ‘major step’ to cut food waste by expanding Olio ‘Lucky Dip’ bags nationwide
It makes Iceland the first retailer to partner with Olio for a full “end-to-end” food waste solution, across all three channels offered by the food redistribution charity: discounting, collection and redistribution
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NewsIceland is most carbon-intensive supermarket, analysis shows
Iceland’s carbon intensity is more than three times that of Aldi and Lidl, The Grocer has found
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NewsIceland teams up with Stuart for store to door same-day delivery service
‘This service combines the in-store shopping experience with the convenience of home delivery,’ Stuart said
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NewsIceland Foods to highlight mental health toll of food allergies through new charity partnership
Iceland Foods Charitable Foundation will support NARF in the development of a ‘game-changing’ programme to understand the emotional and social toll felt by children and their families as a result of their food allergy.
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NewsIceland commits to 100% MSC own-label wild fish and seafood
Iceland said it would set ‘a new standard for sustainability in global grocery retail’
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NewsIceland Foods rolls out first major uniform change since 2019
The three new uniforms – for Iceland, Food Warehouse and delivery drivers – had been designed with ‘comfort, style and practicality in mind’, the supermarket said.
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NewsIceland hails ‘life-saving’ partnership with CALM to break the ‘stigma’ of suicide
During the two-year partnership Iceland’s charitable foundation has supported the rollout of CALM’s helpline and a new mental health first-aid course through fundraising and in-store awareness campaigns
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NewsIceland Foods rebrands Bonus Card scheme in major new loyalty push
Iceland Foods has overhauled its loyalty programme, rebranding the Bonus Card as the Bonus Club while introducing enhanced monetary rewards and third-party partnerships