Iceland news and analysis
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NewsIceland trialling barn eggs amid outcry over dropped chicken welfare commitment
Richard Walker has been the target of sustained protests from the animal charity the Humane League, after Iceland dropped its 2025 commitment to stop sourcing eggs shell from caged hens
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Comment & OpinionHow supermarkets have been nudging healthier choices for years
Supermarkets have been slowly increasing sales of healthy food for years, but now the stakes have risen, with the prospect of fines if they don’t do better
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NewsIceland trials facial recognition tech to help tackle crime
Frozen food retailer Iceland has deployed cameras from Facewatch, which holds a database of ‘subjects of interest’ deemed to have committed a crime previously
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NewsIceland partners with Spar wholesaler AF Blakemore for frozen food trial
Spar shoppers will get access to products from Iceland’s exclusive brand partnerships and its own-label range, thanks to an exclusive tie-up with wholesaler AF Blakemore
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NewsIceland doubles ‘Lucky Dip’ redistribution trial with Olio
The trial sees store staff collect reduced to clear items into ‘mystery’ bags to be sold for £2.
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NewsMorrisons stores get major overhaul as it aims for ‘farm shop feel’
Morrisons’ changes include more premium SKUs and a revamped Market Street
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NewsIceland adds ‘steak dispensers’ to stores to combat theft
The new fixture has also improved availability and cut food waste in stores, Iceland claims
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NewsIceland to ‘more than double’ number of Local convenience stores
Iceland received ‘hourly’ approaches from potential convenience store partners, said head of international and partnerships Justin Addison
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NewsIceland Foods targets China as ‘biggest’ export market after first store
Iceland opened its first store in China in May, as part of a new partnership with BTG We-Link
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NewsMost supermarket ready meals contain excessive salt, research finds
Out of 1,511 ready meals sold across 11 retailers, 56% were high in salt
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NewsIceland ramps up retail media push through partnership with GIG Retail
The partnership with GIG Retail marks a ’significant step’ in Iceland’s plans to build an ’end to end’ retail proposition
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NewsIceland abandons cage-free egg commitment, citing cost of living crisis
Iceland’s scrapping of its commitment has been criticised by animal charity The Humane League
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NewsLindt and M&S ‘over-priced and over-hyped’ Dubai chocolate among worst-rated bars on Ocado
One reviewer said they ‘got sucked into the hype and spent £10 on what is essentially a Kit Kat with a very small amount of pistachio in’
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NewsIceland to give students 10% off every Wednesday during exams
The new discount for students follows the same principle as Iceland’s over-60s discount
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NewsIceland Foods first ‘supermarket’ in a prison is ‘common sense’
The Iceland-branded store opened at HMP Oakwood in Staffordshire in March
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NewsEG On The Move hits 150th petrol station milestone
EG On The Move plans to open between 400-500 sites across the UK over the next five years
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NewsM&S and Iceland add Dubai-style chocolate bars amid viral trend
M&S has added a Pistachio version of its chunky tablet, The Big Daddy
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NewsIceland Foods £100m warehouse a ‘game-changer’ for store expansion plans
The new Omega Park site in Warrington has capacity to supply 500 Iceland stores
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InterviewsIceland Foods CEO Tarsem Dhaliwal on keeping it in the family
In a rare interview, CEO Tarsem Dhaliwal reflects on his ‘under the radar’ approach to managing Iceland Foods and the family firm’s business interests
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NewsMumsnet launches ‘family-friendly’ kids meals into Iceland Foods
The Iceland range marks a supermarket debut for parenting website Mumsnet, designed to cater to ‘busy families who don’t always have time to scratch cook’