Asda news and analysis
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News
Asda’s first-ever meal deal set to shake up lunchtime market
Asda is shaking up the supermarket lunchtime market with its first-ever fixed-price meal deal, offering a main, snack and drink for less than £4
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News
Asda denies ‘squeezing’ staff and boosting profits with payday loans service
The Business & Trade Select Committee has written to Asda over its links to the financial wellbeing app Wagestream, which offers the supermarket’s staff loans of up to £25,000
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Grocer 33
Asda offers cheapest mystery shop but rivals narrow gap to under 2%
Asda easily beat guest retailers Ocado and Amazon, but was closer than last week to Tesco and Sainsbury’s, both within 2% of its total
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News
Morrisons marketing boss Claire Farrant leaves months after joining
Claire Farrant joined Morrisons from BP in June to replace previous marketing boss Rachel Ayre
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News
Christmas chocolates shrink, but prices soar by as much as 33%
It comes after a poor crop of cocoa in west Africa has pushed global cocoa prices to record highs
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News
Asda launches first graduate scheme for opticians as it expands healthcare services
Asda has launched its first-ever graduate training scheme specifically for optometrists, as part of plans to expand its healthcare services across its network of more than 150 in-store opticians
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Grocer 33
Asda makes it eight wins out of 10 in price comparison survey
Another win for Asda as it beats rivals by 4.5%
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News
Asda donates £1.25m to churches, youth clubs and town halls via community fund
The Asda Foundation’s initiative will support churches, youth clubs and town halls nationwide, responding to research showing 42% of community groups consider access to safe spaces a critical issue
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News
Asda owner TDR Capital among potential bidders for Costa
It is not the first time TDR Capital has expressed interest in Costa, having previously explored a deal through its petrol forecourt business, EG Group, in 2018
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News
Asda shakes up convenience leadership team
Asda’s chief supply chain officer David Lepley will take direct responsibility for the Asda Express division
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Grocer 33
Asda wins cheapest supermarket again as it undercuts rivals by over £4
Asda offered the cheapest basket this week, undercutting runner-up Sainsbury’s by more than £4
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Comment & Opinion
Asda turnaround showing ‘green shoots’ but remains a very leafy plant
Asda has finally completed its mammoth Project Future IT overhaul, but the pressure is on Allan Leighton to show his turnaround plan has legs
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News
Asda trialling AI cameras to monitor availability
The supermarket is in the early stages of a trial of the Focal Systems cameras, which it has installed in five stores
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News
Asda ‘totally green’ after best quarterly results since 2024
Asda’s sales continued to decline during the second quarter of 2025. However, like-for-like sales were down by 0.2%, a much slower rate
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News
Asda Express expansion resumes with up to 20 store openings in October
The 20 new stores will add to the nine Express sites that Asda already operates
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News
Jo Whitfield to become first female chair of the BRC
Whitfield, whose 25 years in the industry has also included leadership roles at Asda and Matalan, will succeed former Morrisons chairman Andy Higginson
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News
Inflation hits home for middle-income families, shows Asda tracker
Disposable income for families in the bracket fell for the first time since September 2023, amid a sharp rise in inflation
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News
Asda offers suppliers sustainability-linked finance scheme
The most preferential rates and payment terms will be offered to Asda’s suppliers who are performing strongly against their sustainability KPIs
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Grocer 33
Own-label lines help Asda to another victory as cheapest supermarket
Asda was cheapest for 18 products, and was exclusively cheapest on 15
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Analysis & Features
How pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare