Waitrose news and analysis
Waitrose & Partners is a supermarket chain owned by the John Lewis Partnership, which is the UK's largest employee-owned business. It operates more than 300 stores across the UK. The Grocer covers Waitrose with news, analysis, insight and opinion, including pricing comparisons, brand positioning, and market performance.
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NewsWaitrose expands AI assistant app pilot to more stores
Named Rosie 2.0, the app responds to text and voice requests from supermarket staff
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NewsSupermarket bosses unite to make Alliance Food Sourcing poverty appeal
Bosses at Sainsbury’s, Tesco, M&S, Waitrose and Morrisons called for for companies to support the industry’s Alliance Food Sourcing efforts
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NewsWaitrose adds own-label and branded lines in major olive oil push
Waitrose has expanded its own-label olive oil range with six new lines, alongside merchandising three upmarket olive oil brands
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NewsThe Gay Farmer first queer-owned and queer-branded food brand listed nationally
The listing marks a milestone for LGBTQ+ representation in the food and farming sectors
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Grocer 33Waitrose topples Ocado in Birmingham online shop battle
After two online wins in a row, Ocado was toppled by Waitrose, which posted an exceptional score of 96
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Grocer 33Waitrose online director Laura Burbedge on ‘treating up’ and extending hours
‘We have a dedicated team who are continuously analysing and refining the search function. Search is the easiest way for a customer to build a basket, so it’s a constant and sustained effort to make sure it’s better’
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Analysis & FeaturesHow supermarket openings are becoming ‘brand moments’
Grocery store openings used to be a quiet affair. Today, supermarkets and convenience retailers alike are using them as an opportunity to create theatre and bring together local communities
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NewsOttolenghi and Citizens of Soil launch upmarket olive oil in Waitrose
Ottolenghi Extra Virgin Olive Oil will land in Waitrose stores from 10 August
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NewsWaitrose to permanently extend rapid delivery hours at some stores
Most stores will fulfil orders until midnight while some of the most high demand stores will offer deliveries 24/7
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NewsWaitrose rolls out new fridges to withstand ‘Mediterranean-level heat’
The retailer joins Marks & Spencer and Sainsbury’s in upgrading its refrigeration to better cope with hotter temperatures
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NewsPlastic bag sales fall, reversing last year’s rise
More than half the single-use plastic bags sold last year were issued by Ocado
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NewsABP takes minority stake in Waitrose beef supplier Dovecote
ABP, the UK and Ireland’s largest beef processor, has taken a minority share in Waitrose’s exclusive beef, veal and venison supplier Dovecote Park
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NewsWaitrose reports demand for wintry comfort food despite heatwaves
The supermarket suggested customers were experiencing ‘feta fatigue’ as summer salads lost their appeal while the heatwaves continue.
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NewsA million tins of Branston beans produced for food insecure households
Cans of Branston Baked Beans will be distributed through Felix’s network of over 8,000 community organisations, schools, food banks and community kitchens
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NewsWaitrose sees spike in French charcuterie sales
Waitrose suggested it was led by shoppers watching the Tour de France
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Comment & OpinionThree lessons from the winners of the Grocer Gold Awards 2026
This week has been dominated by the Grocer Gold Awards on Tuesday. So what are the lessons?
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NewsWaitrose rolls out co-branded Heineken and Coca-Cola bays for World Cup
The move comes amid a broader shift in how retailers are thinking about, ranging and merchandising drinks in store
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NewsSmart trolley shoppers spend much more, but can get distracted, study finds
Smart cart users add more items to their trolleys than non-users and spend longer in store
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Events & AwardsThe Grocer Gold Awards 2026: Grocer 33 — service award
Waitrose consistently delivered outstanding customer service standards in our annual mystery shopping competition
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Events & AwardsThe Grocer Gold Awards 2026: Consumer initiative of the year
How Uber Eats and Waitrose ‘changed the future of loyalty’