All Innocent articles
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NewsInnocent veteran James Davenport to depart as COO
Davenport had been “integral to the transformation of the business” over his more than 20-year employment, Innocent said
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Analysis and FeaturesWhere next for Britain’s Biggest Brands?
As cash-strapped shoppers turn to own label, brands are innovating to win them back. But danger lurks for those who fail to pitch their NPD astutely
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NewsInnocent losses soar as £200m factory needs more investment
Revenues declined by £15.6m – a 3.5% fall year on year – to £426.2m in the 12 months ended 31 December 2022, according to newly filed accounts
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Comment and OpinionAilana Kamelmacher, Intune co-founder, doyenne of foodie PR and storyteller supreme
Ailana Kamelmacher has left an indelible mark on food and drink brands and also touched countless lives with her championing and mentoring of young people
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Analysis and FeaturesPower List: the black leaders blazing the trail in fmcg
Ethnic diversity is improving across fmcg boards – thanks in no small part to this inspirational lineup of black leaders in grocery, many of whom are determined to help others follow suit
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Analysis and FeaturesNine launches proving even big brands can’t get vegan dairy alts right
The ambition to create the next big dairy-free alternative has carried many brands into the vegan chiller category, and some to exit the race
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Analysis and FeaturesInside Innocent: one of the first carbon-neutral factories in the world
Innocent splashed £200m on its first- ever factory, positioned on the edge of the port for fruit fresh off the boat. It is one of several moves to cut down its carbon footprint
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NewsInnocent takes axe to dairy-free milk alternatives
The fruit juice giant announced on Twitter this week the range would leave shelves ‘in the next few weeks’
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NewsInnocent pushed to £9.5m loss by Brexit-linked factory move
Smoothie maker Innocent Drinks has fallen into the red after splurging on a new purpose-built factory in the EU post-Brexit.
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NewsHealthy cereal startup Surreal hires Innocent copywriter John Thornton
Thornton joins the business from his previous role as copywriter & social media manager at Innocent
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NewsInnocent deviates from norm with banana-free ‘immunity-boosting’ smoothie
The drink, called Revitalise, will be the only smoothie in the brand’s range not to contain the fruit
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NewsNick Canney to replace Douglas Lamont as Innocent CEO
Lamont is leaving the juices and smoothies brand to lead Tony’s Chocolonely
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NewsInnocent ‘misled’ shoppers over environmental impact of buying its drinks, ad watchdog rules
The 26 complainants included a member of activist group Plastics Rebellion
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The Big InterviewInnocent’s Douglas Lamont on leading the quest to make business ethical
Innocent boss Douglas Lamont wants business to be a force for good. He’s making the case for legislation to that effect – and he’s practising what he preaches
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NewsFormer Innocent supply chain manager moves to eco cleaning brand Wilton London
The appointments come after a £500k, oversubscribed crowdfund
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NewsInnocent turns pandemic sales decline around
CEO Douglas Lamont told The Grocer “a steady return” of the impulse business as lockdown restrictions ended had led to “an encouraging” performance in 2021.
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NewsInnocent hires Sam Akinluyi as UK & Ireland MD
He is a 19 year-veteran of the fmcg sector, having previously worked for Nestle and as grocery channel sales director for Mars
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NewsInnocent global growth drives sales surge as it slips to loss
Innocent’s sales surged past £400m last year, though the group fell to a loss as it funded expansion across Europe and beyond
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NewsInnocent adds Power to the Purple flavour to Plus range
The new drink provided ‘tailored health benefits’ with a range of B and C vitamins
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NewsInnocent enters juice shots category with ‘intense’ trio of drinks
Called Innocent Shots, the range comprises three juices – Power Sour, Ginger Kick and Blazing Greens