Ethical brewer Brewgooder has inked a deal with two Scottish breweries to ramp up its production.
The self-described “purpose-driven” B Corp, which works with clean water charity Charity:Water to increase access to clean water in the developing world, has partnered with Williams Bros and Fierce Brewing to scale up.
The brand, which does not own its production facility, said it was hoping to fulfil an order book of more than £5m annually by 2024 with the deal, introducing at least six new beers and pack formats to its customers, which include the Co-op, Asda and Mitchells & Butlers.
Both brewers’ location in central Scotland and the north east meant the beers would not need to travel more than 50 miles to reach the majority of Brewgooder’s customers, it added.
“We’ve seen demand for our beers surge in the past 18 months and that is set to accelerate in 2022 and 2023,” said its founder Alan Mahon. “We have developed a range of new, accessible, and uncompromising beers in-house for 2022 to continue that momentum.”
It comes as both Fierce and Williams Bros have recently invested in their production capabilities: last year Williams Bros ploughed a “six-figure” sum into new equipment capable of canning up to 16,000 beers per hour, while Fierce is moving into a new facility it said would double its production over the next year “with space for further expansion”.
It was “a lovely opportunity to widen distribution and awareness of our brewing capabilities with the added glow of helping the guys help others”, said Williams Bros founder Scott Williams.
Fierce MD Dave Grant said it was “incredibly excited to team up with the amazing team at Brewgooder and play a part in helping them continue their outstanding work to empower communities and make clean water accessible for everyone around the world”.
Brewgooder has made a modest impression in the mults over past years: its Clean Water Lager racked up £305k in sales over the 52 weeks to September 2021, while its ale range added a combined £272k [NielsenIQ].
No comments yet