Red Bull UK managing director Peter Charles has been elected as the new president of the British Soft Drinks Association.
He replaces William Watkins, founder and owner of Radnor Hills, who is stepping down at the end of his term.
Andrew Milne, CEO at at Nichols, has been elected vice president of the body.
The moves were confirmed at the BSDA’s AGM yesterday.
The BSDA said the appointments came a pivotal time for the UK soft drinks sector, as it prepares for the introduction of the deposit return scheme across the UK in October 2027, and continues engagement with the UK government on a range of regulatory and public health policies.
They include controversial proposed changes to regulation based on the nutrient profiling model, an update to school food standards and the consideration of restrictions on the sale of energy drinks to under-16s in England.
“I am honoured to have been elected president of the British Soft Drinks Association and to represent an industry that plays such an important role in the UK economy and in consumers’ everyday lives,” Charles said.
“The next two years will be an important period for our sector, particularly as we work towards the introduction of the deposit return scheme and continue engaging constructively with policymakers on the issues affecting our industry, including ongoing cost pressures linked to global supply chains.
“I look forward to working with members, government and stakeholders to help ensure the sector continues to grow, innovate and deliver for consumers.”
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