Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Comment & OpinionEditor’s picks: accessibility, value ranges and GLP-1 drugs
This week marked a first in the history of the Grocer 33: our inaugural blind or partially sighted (BPS) mystery shop. And for some retailers, the results were nothing short of damning
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Comment & OpinionSupermarkets have serious work to do on helping blind shoppers
Shakti was conducting a mystery shop at Asda’s Newton Abbot branch. Her treatment was disgraceful
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Grocer 33Asda offers cheapest shop but rivals stay within 5%-10% margin
Our basket featured a number of brands with packaging designed to help blind or partially sighted shoppers
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News‘Appalling’ Asda staff belittled blind mystery shopper
A registered blind shopper, who was taking part in a Grocer 33 mystery shop, has branded Asda staff at its Newton Abbot store ”appalling”
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NewsLidl latest supermarket exploring top-up payments for poorest customers
Aldi, Asda, Sainsbury’s and Tesco have already said they would be open to topping up Healthy Start vouchers
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NewsAsda claims health nudge trials are 10 times more effective than HFSS promos ban
The supermarket announced a partnership with Nesta in September 2023 to trial a series of ‘high-potential health interventions’ that could encourage shoppers towards more healthy baskets, based on the government’s own health score
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NewsAldi and Asda urge ministers to abandon new HFSS health plans
Aldi and Asda told MPs the changes would suck investment out of lowering everyday prices and also risked confusing customers
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NewsSupermarkets in talks to offer financial top-ups to poorest families
Retailers told MPs they were in ‘active conversations’ about supermarkets offering families up to £2 a week to boost the government’s schemes
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NewsMorrisons poaches Asda manufacturing director in commercial shake-up
Joe Blaize is the latest appointment to Morrisons’ new-look trading team following a major shake-up under group trading director Andrew Staniland
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NewsAsda underpaid 53,000 workers sickness and holiday pay after Project Future error
Thousands of hourly Asda staff were incorrectly paid between February 2024 and May 2025, as a result of issues following its Project Future IT upgrade
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NewsAsda Income Tracker: six in 10 households feel worse off
Spending power for the lowest 20% of earners was down by 5% year on year in December, according to the latest monthly figures
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NewsUK’s leading supermarkets ‘way behind’ European rivals on sustainability goals
The Superlist Environment Europe report, by sustainability think tank Questionmark, ranks the actions of 27 major supermarkets to compare progress on environmental and sustainable diet goals
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NewsAsda brings back fruit and veg pledge to help King’s food project
Asda’s pledge will see over 420 tonnes of fresh fruit & vegetables donated to the UK’s leading food redistribution charity over the next 12 weeks
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NewsAsda outsources store security as retail crime surges
It will see 2,000 Asda security guards transfer to an external firm, who will provide security across Asda’s 1,700 stores
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NewsAsda puts 1,200 more jobs at risk in clothing fulfilment restructure
It is the second wave of potential job cuts from Asda’s distribution network in less than a week as private equity owner TDR looks to cut further costs to fund Allan Leighton’s turnaround plan
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NewsAsda hits 500th Express store as convenience arm drives growth
The milestone follows last year’s rollout of 17 new stores, which marked Asda’s return to opening standalone Express sites
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NewsAsda depot restructure could affect over 150 management roles
Under the proposals, which affect transport managers in all 21 of its depots, Asda plans to consolidate independent management teams into eight ‘regional control hubs’
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NewsAsda warned of ‘red flags’ after Christmas sales slump sparks bond sell-off
Asda’s bond price reached a new low following disastrous Christmas results, where it was the only major supermarket to lose sales
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NewsLIVE 2026: the five sessions anyone in grocery just can’t miss
The 2026 progamme boasts dozens of sessions led by industry leaders who will dive into the tech strategies and trends shaping the future of digital within the industry
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Comment & OpinionThe GLP-1 gamble: why supermarkets are selling less for more
In 2026, it’s not low-fat, plant-based, alcohol-free or calorie-counted eating that retailers are betting on – it’s weight-loss drugs