The success was almost wholly down to the popularity of Pepsi Max, which sold 27.6 million extra units
The Dairy Milk maker has added an extra £104.7m its value over the past year
Is it the end for ‘touchy-feely’ brands with purpose? Or will they be more important than ever before?
Coca-Cola, Pepsi, Fever-Tree, Walkers and Maltesers led the charge, gaining a collective £317.4m