Chocolate is being added to Fox’s Party Rings for the first time in the brand’s 30-year history.

Fox’s Party Choc Rings, which roll out to Asda this week ahead of a wider launch, will be available as standard-sized rings (rsp: £1.09) and a pack of six bags of mini rings (rsp: £1.39). They have a chocolate biscuit base and chocolate-flavoured icing.

Brand owner 2 Sisters Food Group is hoping the launch will grow Fox’s presence in the £108m children’s biscuit market.