Nestlé is extending its sharing bags into Milkybar Giant Buttons, Rolo and Smarties this month.

New "love to share" branding will run across the range (rsp: £1.89), and will be supported via a £2m above-the-line media campaign from 19 January.

Nestlé said they would meet growing demand for sharing bag confectionery, which has seen sales leap 9% in value over the past year [IRI 52w/e 4 December].