Category reports – Page 11
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Category ReportFor any occasion: snack bars category report 2022
Cereal bars are staging a gradual recovery after the difficulties of the lockdown years. Can they be more than an easy breakfast?
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Category ReportSiege mentality: snack bars category report 2022
Snack bar brands will have to rethink battle tactics once HFSS rules arrive in October. Can challengers storm the new castle?
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Category ReportCreative juices: juices & smoothies category report 2022
Health fears have caused even PepsiCo to retreat from juices. Can brand redesigns cater to our desire for more functional benefits?
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Category ReportThe big freeze: Frozen category report 2022
Frozen food is worth about £800m more than pre-pandemic. Can it hang on in the face of HFSS rules, hospitality and energy costs?
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Category ReportAn Italian renaissance? Cooking sauces & meal kits category report 2022
Heinz has tapped its artistry in tomatoes in an effort to revive the flagging pasta sauce market. Can its new range inspire?
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Category ReportCan heated tobacco catch fire? tobacco & accessories category report 2022
Big Tobacco hopes heat-not-burn tech will be part of our ‘smoke-free’ future. But is it anything more than hot air?
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Category ReportA vape a day: vaping & e-cigarettes category report 2022
Vaping is enjoying new legitimacy as government considers it as a prescribed smoking cure. Will specialists or supermarkets profit?
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Category ReportDoing the can-can: bottled water category report 2022
Bottled water sales are slow in the face of concerns about single-use plastic. Will canned seltzers put the fizz back into the category?
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Category ReportHold it steady: ice cream category report 2022
Handheld ice cream has proven a popular snack post-lockdowns. But will the upcoming HFSS clampdown melt away last year’s £53m growth?
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Category ReportTumbling toiletries: household & paper products category report 2022
Household products have struggled to match the highs of last year. So how can brands keep consumers engaged and carve out a USP?
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Category ReportEaster unleashed: Easter & spring category report 2022
After two years of Covid restrictions and muted celebrations, the Easter bunny looks set to run free. What does that mean for sales?
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Category ReportA spoon less of sugar: cereals including on the go category report 2022
Cereals are pivoting from sugary to wholesome, touting protein, fibre and gut health benefits. Will shoppers fill up their bowls?
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Category ReportJam session: jams, spreads & honey category report 2022
Sweet & savoury spreads were a smash hit early in the pandemic. Now, an encore of NPD is aiming to keep shoppers wanting more
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Category ReportSimmering down: ready meals & soups category report 2022
Having boiled over early in the pandemic, soups have lost heat – and canned formats are the main casualty. What’s going on?
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Category ReportOn the wagon for good? Adult soft drinks category report 2021
The popularity of low & no alcohol drinks is driving growth of the adult soft drinks category, even outside Dry January. Why?
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Category ReportIn for lunch: food on the go category report 2021
Workers are increasingly eating lunch at home rather than at the office. Can retailers cater to this new ‘food-to-go’ occasion?
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Category ReportGrate expectations: cheese category report 2021
Cheddar’s market share is crumbling as a fleet of cheeses from the continent eyes a larger wedge of sales. How can cheddar recover?
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Category ReportEnd of the party? Wine category report 2021
Wine sales have remained high despite the return of the on-trade. Supply chain problems and alcohol duty changes pose a threat
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Category ReportUpsetting the applecart: beer and cider category report 2021
Cider sales have gone flat over the past year, despite a boozy summer for lager and ales. Why are the fruit drinks out of favour?
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Category ReportRipping up the whisky rulebook: spirits category report 2021
Whisky distillers are driving growth by abandoning outdated notions, while gin’s long boom could be finally coming to a halt