Comment & opinion – Page 11
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Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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Comment & OpinionSpring statement 2025: no crumbs of comfort for food businesses
Today’s statement was never going to be a game-changer – but as inflation begins to fall, can the food industry and retail find a silver lining?
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Comment & OpinionAllan Leighton’s biggest challenge in turning the Asda battleship
Asda will find range reduction a difficult, long-term project, says Ged Futter, director of The Retail Mind
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Comment & OpinionExtended producer responsibility: a looming, utterly avoidable crisis for SMEs
Next week, the government is rolling out the extended producer responsibility scheme, risking pushing hundreds of SMEs over the edge
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Comment & OpinionM&S single-ingredient cereal sacrifices health for image
Companies need to demonstrate trustworthiness when it comes to health claims, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef
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Comment & OpinionScotch must diversify to dodge Trump tariff threat
Scotch whisky producers must move now to protect their US market, says William Wemyss, founder and chairman, Wemyss Family Spirits
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Comment & OpinionIs Yeo Valley’s move into meat as crazy as it sounds?
Yeo Valley Organic expanded into meat for the first time last week – but is the new beef burger line as surprising as it sounds?
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Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
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Comment & OpinionSpirits and hospitality can’t afford a gut punch in spring statement
The sectors took a quadruple hit at the last statement – it’s someone else’s turn, says Nick Gillett, MD at Mangrove Global
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Comment & OpinionDid ‘Morrisons Magic’ really just mean job cuts and closures?
When Morrisons announced last week it was unleashing some much-needed ‘Morrisons Magic’ on Market Street, few expected the closure of dozens of fresh meat and fish counters, florists and pharmacies, and more than 50 cafés
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Comment & OpinionThe snacking industry causes harm and needs regulating
Our current voluntary approach towards reformulation has proven inadequate, says Sonia Pombo, head of impact & research for Action on Salt
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Comment & OpinionAllan Leighton will need time as well as money to turn Asda around
Allan Leighton is ‘putting the band back together’ but it’s going to take a lot of practice to get the Asda show well and truly back on the road
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Comment & OpinionConfusion reigns in KFC’s folk horror-style advert
KFC’s ad provides folk horror shock factor – but what does it all mean?
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Comment & OpinionSeven techniques to help you solve the big problems at work
Soft skills like problem solving are becoming increasingly important, says Darren A Smith of Making Business Matter
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Comment & OpinionPeriod pain: Why are Aldi’s free tampons such big news?
Earlier this week, Aldi became the first UK supermarket to offer free period products in store – but why has it taken so long?
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Comment & OpinionMarketing in 2025 will be about where, not how much
Nailing the right mix of old and new media will continue to give marketers a headache
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Comment & OpinionLow-quality challenger pitches bring the movement down
Every time a challenger brand overpromises and underdelivers, or submits a time-wasting application, it makes buyers that bit more cautious about newness, says Thea Alexander, CEO at YF
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Comment & OpinionSue Perkins livens up bafflingly-still-going Waitrose Dish podcast
Perkins tells the tale of winning the 2006 World’s Biggest Liar competition in Cumbria
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Comment & OpinionFood security must be an urgent priority in turbulent times
Government, business and the public must work together to drive progress, says Matthew Stoughton-Harris, resilience lead at the IGD
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Comment & OpinionCharlie Bigham’s doesn’t make UPFs – or ready meals
I am proud we have spent the past 28 years making food consistent with our founding philosophy, says Charlie Bigham, founder of Charlie Bigham’s