Comment & opinion – Page 9
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Comment and Opinion
After Pringles and Flora, is 2024 the year of the paper packaging?
While the improvements are overdue, their impact will be massive
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Comment and Opinion
You Are What You Eat: Netflix gets twins to explore diet effects
The alike genetics of the twins make them the perfect subjects for dietary experiments
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Comment and Opinion
Why BrewDog’s living wage blunder will only come back to bite it
Bar staff are the beating heart of any hospitality business. BrewDog can do better
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Comment and Opinion
The farming sector is hanging by a thread. Now is the time for change
There needs to be change in all parts of the sector, by farmers and growers as well as by retailers, says Ged Futter, founder of The Retail Mind
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Comment and Opinion
What can we learn from the Post Office scandal?
Rarely has a public policy issue been painted in such vivid colours: the Post Office immoral, almost evil, and the sub-postmasters and sub-postmistresses wronged beyond reason, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment and Opinion
Can Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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Comment and Opinion
Aldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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Comment and Opinion
When ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Comment and Opinion
Why Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
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Comment and Opinion
Why we must get the right margin on PMPs
The amount of trust embedded within PMPs cannot be overstated, says Unitas Wholesale MD John Kinney
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Comment and Opinion
How slowing inflation will shape growth tactics in 2024
Our expectation is that volume growth will be the primary focus, says Alex Lawrence, senior strategic insight director at Circana
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Comment and Opinion
Grim food sector forecasts persist, despite government’s upbeat promises
The government’s manoeuvres in recent days – when it comes to the food sector at least – show it is now very much in electioneering mode
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Comment and Opinion
Google’s ‘cookiepocalypse’ spells opportunity for supermarket giants
Third-party cookies – sometimes known as tracking cookies or targeting cookies – are a powerful tool for marketeers. Supermarkets will thrive when they’ve gone.
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Comment and Opinion
Dairy farmers need support to improve systems for people and animals
Dairy processors, retailers, food manufacturers and foodservice companies can all take steps to transform dairy, says Dan Crossley, executive director at the Food Ethics Council
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Comment and Opinion
Why ‘regen ag’ must be more than a buzzword in 2024
The food and farming system must work to bring nature back across the UK, says Mark Varney, head of Fair to Nature at RSPB
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Comment and Opinion
Fizz fiasco or sparkling opportunity – can pint-sized bottles boost wine sales?
The government has proclaimed pints of wine are back on the menu, but will any producers take them up on it?
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Comment and Opinion
What’s driving your product and pricing decisions?
As we enter the new year, the UK economy is still in the grip of uncertainty, say Julie Neal, director, and Sabine Sayer, managing consultant, at management consultancy, Vendigital
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Comment and Opinion
A 2024 outlook – supermarket and fmcg priorities for the year ahead
There are plenty of hurdles ahead for the supermarket fmcg sector, but what are the main barriers to success in 2024?
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Comment and Opinion
What marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
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Comment and Opinion
How to encourage sustainability in a permacrisis
Post COP28, we must take action and understand what is within our control, says Shirine Khoury-Haq, CEO of Co-op