Poundland is right to ditch frozen food – it is in no position to take on Aldi and Lidl

poundland store exterior (1)

Turning around Poundland will not be easy, so it shouldn’t be surprising that its plan includes some fairly drastic measures

Turning around Poundland will not be easy, so it shouldn’t be surprising that its plan includes some fairly drastic measures. The frozen range had been central to the discounter’s plan to grow basket spend by taking a bit of spend from supermarkets.

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