Reprobates ruled out: why Aldi’s sparkling wine fell foul of the code

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The Independent Complaints Panel of the Portman Group, the alcohol industry marketing self-regulator, found the packaging of the Aldi own-label wine ‘created a direct and dominant association with illegal behaviour’

Aldi’s Reprobates Sparkling Wine got the reprobate treatment earlier this month, in a ruling it breached industry code by creating an association with criminal behaviour.

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