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Reprobates ruled out: why Aldi’s sparkling wine fell foul of the code
By Steve Farrell2025-09-16T15:34:00
The Independent Complaints Panel of the Portman Group, the alcohol industry marketing self-regulator, found the packaging of the Aldi own-label wine ‘created a direct and dominant association with illegal behaviour’
Aldi’s Reprobates Sparkling Wine got the reprobate treatment earlier this month, in a ruling it breached industry code by creating an association with criminal behaviour.
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