Archive of all comment & opinion articles – Page 16
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionNew FSA advice holds lessons for vegan brands
The FSA advises food producers to use precautionary allergen labels, says Hannah Leese, partner and head of Roythornes Solicitors’ food regulatory team
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Comment & OpinionSupermarket bosses vs MPs: who’s right in the ‘fat cat’ supply chain row?
It could have been a case of supermarket bosses being saved by the bell yesterday, but MPs continue to call ‘bully’ tactics
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Comment & OpinionIt’s time to roll up our sleeves and unite on DRS
DRS is a well-established, proven way to collect materials and tackle the blight of litter, says Stephen Moorhouse, VP & general manager at Coca-Cola Europacific Partners GB
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Comment & OpinionWhy mental health is the next big opportunity for fmcg
Manufacturers should focus on developing products that highlight mental health benefits, says Signe Svanfeldt, lead nutritionist at Lifesum
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Comment & OpinionTarget the typical weekly shopper ‘missions’ to succeed
One in three missions is for a ‘treat for today’ and ‘dinner for tonight’ has grown twice as fast as the average occasion, says Rachel White, MD UK & Ireland, NIQ & GfK
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Comment & OpinionBritain ‘sleepwalking into food security crisis’ as B-day hits
The new requirements come more than three years after the UK left the EU after the government claimed each delay was with business in mind
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Comment & OpinionCountry of origin labelling rules will crack down on ambiguity
Provenance labelling is coming under increased regulatory scrutiny, says Simon Tingle, partner and head of regulatory at law firm Gordons
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Comment & OpinionWhy small-time kelp is making UK food and drink gains
New AI data shows the use of seaweed in NPD food and drink launches is on the up
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Comment & OpinionSoft drinks is full of Willy Wonkas right now and they’re showing up the giants
Relaxation, gut health and other functional benefits are transforming soft drinks NPD
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Comment & OpinionJason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
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Comment & OpinionI Could Never Go Vegan: a positive, persuasive plant-based argument
The film takes us through all the reasons offered for not going vegan, and patiently argues against them
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Comment & OpinionSupermarkets should learn lessons from food co-ops
Food co-ops recognise that local communities are their most central and active stakeholders, says Sumayyah Zannath, community organiser & fellow at Platform London/Food Ethics Council
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Comment & OpinionHow to present successfully when you’re the size of a postage stamp
For most people, presentations are now a fabulous opportunity to get some emails done
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Comment & OpinionWhat marketers can learn from stand-up comedy
Marketers worry humour isn’t premium or isn’t right for their category, but this is completely untrue, says Jonathan Fraser, chief strategy officer & co-founder of Trouble Maker
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Comment & OpinionWhy Trip’s move beyond CBD is a canny brand diversification
Regulatory inertia in CBD regulation has threatened to curtail the brand’s runaway momentum
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Comment & OpinionThe food waste crisis demands action at all levels of society
As a society we must challenge our perceptions and behaviours around food consumption, says Jo Gideon, MP for Stoke-on-Trent Central
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Comment & OpinionOttolenghi is match made in heaven for a post-Heston Waitrose
The Ottolenghi reputation brings the inspiration and pizazz Waitrose shoppers typically expect
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Comment & Opinion‘Nanny state’ fears perpetuate an unhealthy food system for children
The food system remains stacked against parents trying to do the right thing by their children, says Barbara Crowther, campaign manager of Children’s Food Campaign at Sustain
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Comment & OpinionSkilled worker visa changes will hit food & drink hard
The reality is the supply of skilled staff simply isn’t there in the UK, says Rose Carey, partner and head of immigration, and Katherine Dennis, knowledge development lawyer at Charles Russell Speechlys