Sainsbury climbs to the top of the chart this week with a strong alcoholic drinks section focusing upon price promotions. Safeway moves up two places to number two, standing just one percentage point behind the leader with a good household presence in store supported by promotions on Domestos, Fairy and Flash.
Tesco and Asda, meanwhile, both move down the chart, by two places and one respectively.
Alcoholic drinks continues to top the category chart, a full 17 points ahead of the field, its lead diminished by just one percentage point from last week.
Confectionery and soft drinks move up to numbers two and three respectively, with confectionery choosing price promotions as the preferred promotional mechanic and soft drinks featuring buy-one-get-one-free offers and other multibuy promotions.
Household and cakes and biscuits both come in as new entries in fourth and fifth place respectively.
The stability at the top of the brand chart last week has disappeared. Cadbury moves up three places to take the number one spot, standing three percentage points ahead of Nestlé which moves up one position into second place.
Walkers and McVitie’s also move up this week while Mars remains stable at number five.
There are three new entries, Coca-Cola, Heinz and finally Fairy which comes in at number six as the highest new entry. Stella Artois and Baileys both move down this week but still maintain a solid presence in store.
In the own label category chart frozen, cakes and biscuits and alcoholic drinks all remain in the same positions as last week.
Snacks comes in as a new entry, at number three, as does soft drinks, in fifth place.
Tesco and Asda, meanwhile, both move down the chart, by two places and one respectively.
Alcoholic drinks continues to top the category chart, a full 17 points ahead of the field, its lead diminished by just one percentage point from last week.
Confectionery and soft drinks move up to numbers two and three respectively, with confectionery choosing price promotions as the preferred promotional mechanic and soft drinks featuring buy-one-get-one-free offers and other multibuy promotions.
Household and cakes and biscuits both come in as new entries in fourth and fifth place respectively.
The stability at the top of the brand chart last week has disappeared. Cadbury moves up three places to take the number one spot, standing three percentage points ahead of Nestlé which moves up one position into second place.
Walkers and McVitie’s also move up this week while Mars remains stable at number five.
There are three new entries, Coca-Cola, Heinz and finally Fairy which comes in at number six as the highest new entry. Stella Artois and Baileys both move down this week but still maintain a solid presence in store.
In the own label category chart frozen, cakes and biscuits and alcoholic drinks all remain in the same positions as last week.
Snacks comes in as a new entry, at number three, as does soft drinks, in fifth place.
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