A price cut on Freixenet Prosecco catapulted Sainsbury’s into first position in this week’s Mother’s Day special basket.
Sainsbury’s went big on booze, with a Nectar promotion offering a £4 discount.
It offered a further £1 off Tropicana orange juice, making its bucks fizz the cheapest at £12 – ahead of second-placed Waitrose at £13.75. Tesco’s combo was priciest at £17.
Sainsbury’s £88.27 basket contained 15 cheapest items in total and was the most heavily discounted, with deals reducing its total by £15, or 17%.
Those discounts meant Sainsbury’s was the only retailer to cost less than last month and last year. Its total was down 6.5% month on month and 3.9% year on year.
Asda was 2.3% dearer than Sainsbury’s. Putting unlucky promotional timing to one side, Asda was cheapest for more products than any other retailer. It had a clean sweep of our Mother’s Day breakfast, with smoked salmon, cream Cheese and bagels totalling £5.25, more than £2 cheaper than Sainsbury’s.
In total, Asda’s £90.26 basket was cheapest for 18 items and exclusively so for 10 of those, despite having the lowest levels of discounts.
For a roast, the pork leg and dauphinoise potatoes were also cheapest at Asda, but not the branded apple sauce or Yorkshire puddings.
Tesco (£96.28) had the edge on just four items and was 9.1% dearer than Sainsbury’s. Morrisons (£97.05) was 9.9% pricier and had no exclusively cheapest SKUs this week.
Waitrose (£105.82) sold the cheapest sourdough and Loyd Grossman sauce. But overall, it was 19.9% pricier than Sainsbury’s.
Across all retailers, prices rose by an average of 2.9% month on month and 1.6% year on year.
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