Costcutter is ensuring both its retailers and consumers are geared up for Christmas by bringing out two festive leaflets.

The eight-page full-­colour Christmas Alcohol guide provides retailers with tips on making the most of Christmas alcohol sales, while a second leaflet for consumers, which will highlight the latest festive alcohol promotions in store, will also be available. "Our latest retailer guide includes information from must-stock items and growth categories to planograms," said trading director Angela Barber.

The Christmas Alcohol guide will be issued to all Costcutter retailers along with the consumer leaflet, which is being made free for retailers to distribute in their local area.

"Helping retailers is only half the battle, with driving consumers into stores the obvious challenge," said Barber. "We're doing everything to make it a merry Christmas for everyone."