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Source: The Co-op 

It’s supplying an initial range of 40 products to Superdrug

The Co-op has struck a new deal to supply food-to-go products to Superdrug.

The move will see the Co-op supplying an initial range of 40 products to Superdrug including own brand sandwiches, sushi and salads as well as prepared fruit.

The initial phase is being rolled out to seven Superdrug stores all based in key transit hubs. There are three airport stores, in East Midlands, Bristol and Edinburgh airports, as well as Brighton and Sheffield railway stations and two London stations - Victoria and Fenchurch Street.

The range includes Co-op’s best-selling chicken and bacon sandwich; salmon and prawn sushi; vegan onion bhaji wrap, an all-day breakfast sandwich and its falafel tabbouleh salad.

The Co-op ‘mains’ will form part of the existing Superdrug meal deals, which include a main, soft drink and confectionery line for £3.79 in the railway stores and £3.99 in the airports.

Read more: Sainsbury’s and WH Smith shelve food to go trial

“Becoming food-to-go partner for Superdrug is an exciting development as Co-op continues to grow its brand, further increasing the accessibility of own-brand products,” said Co-op Food trading director Matt Hood.

“These transport hubs provide an exciting and dynamic location to meet the shopping needs of busy consumers and offer our value and values conveniently.”

Superdug head of personal care & convenience Chris Brown added: “We are delighted to be introducing Co-op food-to-go in some of our travel branches. We know our customers will appreciate the range available, and the fact it offers a great value choice for busy commuters and travellers.