All articles by Emma Weinbren
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Analysis & FeaturesCan caffeine pouches crack the UK?
Fuelled by social media sales, caffeine pouches are growing fast. Are they the next big energy trend or a health risk?
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RankingsMeat-free 2025: UPF concerns boost clean-label brands
In a declining meat-free market, tofu and tempeh are bucking the trend thanks to ‘clean’ ingredient decks
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RankingsPersonal care - haircare 2025: Brits willing to spend big on haircare
As Brits go ever further in their pursuit of lustrous locks, haircare sales in shampoos, conditioners and styling products are gaining volume
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RankingsPersonal care - beauty 2025: Brits switch cosmetics out for skincare
The growing interest in international skincare has coincided with a rising focus on ingredients
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RankingsBiscuits & cakes 2025: Sweet treats tap global flavours
The cakes & biscuits category is fast becoming a hotbed of international, on-trend innovation
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RankingsPersonal care - health 2025: Supplements become core to wellness
The ongoing shift towards the proactive use of supplements to keep symptoms at bay has made vitamins, minerals & supplements (VMS) the standout performer in health
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Category ReportHow on-the-go is getting healthier: trends in food on the go 2025
Food to go is going on a health kick as operators diversify their offers with more salads, sushi and wraps. Where does this activity leave traditional grab ‘n’ go items?
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Category ReportA new dawn for gut health: trends in functional foods 2025
As the message goes mainstream, brands are scrabbling to play up their gut health credentials. Which ones are cutting through?
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Category ReportPasta changes shape: trends in pasta & sauce 2025
Shoppers are looking beyond spaghetti and fusilli to new varieties of pasta, as well as new sauces inspired by world cuisines
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Category ReportRefillable revolution: trends in personal care 2025
Personal care brands are cutting plastic use by switching lines to refillable packaging. So, are single-use formats’ days numbered?
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Analysis & FeaturesMeet the local ice cream innovators causing a stir
As more Brits opt for summer holidays on home shores, local ice cream specialists are responding with imaginative flavours, innovation and passion
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Category ReportHow functional can dairy get?
Today’s shoppers want enhanced benefits from their food and drink – and suppliers say dairy is perfectly positioned to take advantage
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Analysis & FeaturesCan plant-based dairy avoid the fate of alt-meat?
As meat alternatives battle shopper misgivings around taste and processing levels, plant-based milks and yoghurts are continuing to gain ground
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Category ReportThe next gen tea drinker: trends in hot beverages 2025
Tea is outperforming coffee thanks to younger Brits choosing hip brews that offer ‘clean’ caffeine and functional herbal infusions
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Category ReportBlack gold: trends in hot beverages 2025
Coffee bean prices have hit record highs as the result of climate change around the globe. How is that affecting Brits’ thirst for coffee?
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Analysis & FeaturesHow sustainable packaging is undergoing a style makeover
From whisky to deodorant, a new wave of brands are proving that recycled, refillable, and responsible products can still be stylish — and sell
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Analysis & FeaturesHow pay and benefits stack up at the supermarkets
We look at how wage levels at Tesco, Sainsbury’s, Morrisons, Asda, Aldi, Lidl, M&S and Iceland compare
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Category ReportThe self care shake-up: trends in OTC remedies 2025
Great news for OTC brands: the new NHS 10-year plan puts self care at its core. How can they make the most of the opportunity?
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Category ReportBeautiful inside and out: trends in healthcare & supplements 2025
Move over, multivitamins. Pills claiming to boost beauty regimes are stealing the limelight. Which ones deliver what they promise?
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Comment & OpinionCan ‘Nike of food’ Calo’s healthy delivered meals make an impact in the UK?
Calo has raised $64m, with its offer targeting cash-rich, time-poor consumers





