All Feature Synopsis articles – Page 20
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Feature Synopsis
Focus on Weight Management: 6 October
Today’s consumers detox, fast or ‘clean eat’. It’s bye bye to calorie-controlled ready meals and hello to skinny coffee, keto diets or detox tea.
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Feature Synopsis
Focus on Cakes and Biscuits: 13 October
Cake is getting posh. When today’s shoppers indulge, they want their want their treat to be – in the words of Bake Off judge Prue Leith – worth the calories.
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Feature Synopsis
Focus On Toiletries & Personal Care: 6 October
The big beauty brands better look out. For there are some new challengers in town – and they’re rapidly gaining consumer attention.
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Feature Synopsis
Focus On Confectionery: 29 September
Confectionery has had a makeover. And it’s hoping the new look will draw in a younger crowd
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Feature Synopsis
Focus on Sports and Nutrition: 22 September
Wake up to the ‘woke’ sports buff. Today’s gym bunnies are no longer just chowing down on protein bars and extolling the virtues of a paleo diet
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Feature Synopsis
Focus on spirits: 15 September
Whisky is back on top. Having been briefly overtaken by vodka last year, blended whisky has reclaimed the title of number one spirit with a 4.5% rise in value to £805m
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Feature Synopsis
Focus on Sauces and Condiments: 8 September
What was that about Brits splashing out posher ketchup? When it comes to sauces, consumers want something cheap for their chips
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Feature Synopsis
Focus On Hot Beverages: 1 September
Everyone’s a barista nowadays. A far cry from the days when the nation was grateful for a milky instant cuppa, Brits are now brewing their own espressos, macchiatos and lattes.
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Feature Synopsis
Focus on Batteries: 25 August
New formats such as Powerbanks and micro batteries are offering charge for the devices that are preoccupying the younger generation: smartphones and wearable technology
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Feature Synopsis
Focus On Roast Dinners: 18th August
Families with young children – the core demographic – are turning their backs on the roast. So how can brands tempt them back?
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Feature Synopsis
Focus on Desserts: 18th August
Why are the young deserting desserts? Desserts may be increasing in value marginally thanks to price rises, but increasingly health-conscious millennial shoppers are fuelling a decline in volume.
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Feature Synopsis
Focus On Rice and Noodles: 11th August
Focus On: Rice & Noodles by Rob Brown and Natalie Brown Download feature synopsis PDF here Publishing: 11th August Online Listicle: 10th August Submissions deadline: 26 July Advertising deadline 26 July The Story Rice pouches are this year’s champions, tempting more shoppers away from dried rice and ...
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Feature Synopsis
Focus on poultry: 4 August
So much for consumers eating less but better. Cheaper poultry is winning big as consumer appetite shows no sign of waning
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Feature Synopsis
Focus on Breakfast: 4th August
Cooked breakfasts are back. But forget the greasy fry-up. Today’s consumers are cooking up concoctions such as scrambled eggs and spinach as health messages hit home.
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Feature Synopsis
Focus on Halloween: 28 July
Spooky sells. That was the message from last year’s Halloween, when marketers put big bucks behind limited edition products, above-the-line campaigns and even immersive experiences.
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Feature Synopsis
The Dairymen 2018: 15 September
The British dairy landscape is undergoing some massive shifts - with everything from the rise of plant-based to the resurgence of doorstep delivery, ongoing consolidation and Brexit creating new challenges but also new opportunities for UK processors and farmers.
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Feature Synopsis
Focus on Male Grooming: 28 July
After almost stabilising last year, male grooming sales have dipped back into the negative, driven by shoppers who want to spend less and buy less often.
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Feature Synopsis
Focus on Homebaking: 21 July
The Instagram generation is falling in love with baking. Over the past year, glossies including Red and Teen Vogue have published lists of the best bakers on Instagram, and the younger consumer is taking note.
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Feature Synopsis
Focus on Ambient and Canned: 21 July
After years of decline, canned foods have wrestled their way back into tentative growth. However, as one brand redesigned its trademark pie tins because ‘young people can’t open them’, the next generation of shoppers quite literally may not be as open to canned stuff.
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Feature Synopsis
Focus on Functional Food and Drink: 7 July
It seems like we’re a nation of morning people. In the first half of the day, Brits are tucking into plenty of healthy, functional food and drink such as multi-seed porridge oats, cholesterol-lowering spreads and soya yoghurt. But it seems resolve weakens as the day goes on.