Archive of all feature synopis – Page 23
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Feature SynopsisFocus on Pasta and Pasta Sauces: 3 November
Focus On: Pasta & Pasta Sauces by Rob Brown and Natalie Brown Download feature synopsis PDF here Publishing: 3rd November Online Listicle to go live: 2nd November Submissions deadline: 12 October Advertising deadline 19 October The Story You could be forgiven for thinking Brits were done with ...
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Feature SynopsisFocus On Alcoholic Drinks: 27 October
Alcohol sales are up in both value and volume this year, taking the total category to over £13bn. Still, booze has its fair share of challenges ahead
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Feature SynopsisFocus on Petcare: 20 October
Petfood is getting personal. As our furry friends get ever more sophisticated in their tastes, brands are responding with tailored nutrition
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Feature SynopsisFocus on Protein: 20 October
Protein lovers are a busy bunch. So much so that they no longer want to spend time mixing up a protein shake or cooking their porridge.
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Feature SynopsisFocus on Weight Management: 6 October
Today’s consumers detox, fast or ‘clean eat’. It’s bye bye to calorie-controlled ready meals and hello to skinny coffee, keto diets or detox tea.
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Feature SynopsisFocus on Cakes and Biscuits: 13 October
Cake is getting posh. When today’s shoppers indulge, they want their want their treat to be – in the words of Bake Off judge Prue Leith – worth the calories.
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Feature SynopsisFocus On Toiletries & Personal Care: 6 October
The big beauty brands better look out. For there are some new challengers in town – and they’re rapidly gaining consumer attention.
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Feature SynopsisFocus On Confectionery: 29 September
Confectionery has had a makeover. And it’s hoping the new look will draw in a younger crowd
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Feature SynopsisFocus on Sports and Nutrition: 22 September
Wake up to the ‘woke’ sports buff. Today’s gym bunnies are no longer just chowing down on protein bars and extolling the virtues of a paleo diet
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Feature SynopsisFocus on spirits: 15 September
Whisky is back on top. Having been briefly overtaken by vodka last year, blended whisky has reclaimed the title of number one spirit with a 4.5% rise in value to £805m
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Feature SynopsisFocus on Sauces and Condiments: 8 September
What was that about Brits splashing out posher ketchup? When it comes to sauces, consumers want something cheap for their chips
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Feature SynopsisFocus On Hot Beverages: 1 September
Everyone’s a barista nowadays. A far cry from the days when the nation was grateful for a milky instant cuppa, Brits are now brewing their own espressos, macchiatos and lattes.
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Feature SynopsisFocus on Batteries: 25 August
New formats such as Powerbanks and micro batteries are offering charge for the devices that are preoccupying the younger generation: smartphones and wearable technology
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Feature SynopsisFocus On Roast Dinners: 18th August
Families with young children – the core demographic – are turning their backs on the roast. So how can brands tempt them back?
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Feature SynopsisFocus on Desserts: 18th August
Why are the young deserting desserts? Desserts may be increasing in value marginally thanks to price rises, but increasingly health-conscious millennial shoppers are fuelling a decline in volume.
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Feature SynopsisFocus On Rice and Noodles: 11th August
Focus On: Rice & Noodles by Rob Brown and Natalie Brown Download feature synopsis PDF here Publishing: 11th August Online Listicle: 10th August Submissions deadline: 26 July Advertising deadline 26 July The Story Rice pouches are this year’s champions, tempting more shoppers away from dried rice and ...
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Feature SynopsisFocus on poultry: 4 August
So much for consumers eating less but better. Cheaper poultry is winning big as consumer appetite shows no sign of waning
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Feature SynopsisFocus on Breakfast: 4th August
Cooked breakfasts are back. But forget the greasy fry-up. Today’s consumers are cooking up concoctions such as scrambled eggs and spinach as health messages hit home.
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Feature SynopsisFocus on Halloween: 28 July
Spooky sells. That was the message from last year’s Halloween, when marketers put big bucks behind limited edition products, above-the-line campaigns and even immersive experiences.
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Feature SynopsisThe Dairymen 2018: 15 September
The British dairy landscape is undergoing some massive shifts - with everything from the rise of plant-based to the resurgence of doorstep delivery, ongoing consolidation and Brexit creating new challenges but also new opportunities for UK processors and farmers.